The capital of Portugal, Lisbon, has won two significant European tourism awards, thereby strengthening its reputation as an attractive destination for city breaks, cultural discoveries, and cruises along the Atlantic coast of Portugal.
At the World Travel Awards Europe 2026 ceremony, held on October 17 in the Bay of Kotor, Montenegro, Lisbon was recognized as Best City Destination in Europe and Best Cruise Destination in Europe.
Lisbon's appeal is due to a combination of historic districts, waterfront views, unique architecture, and a vibrant culinary culture. Tourists can stroll through the narrow streets of Alfama, ride the famous yellow trams, visit historical landmarks, or relax in a traditional cafe to experience Portuguese life.
The city also serves as a convenient starting point for exploring the wider region, including the palaces of Sintra, as well as beaches and coastal towns outside the capital.
For cruise travelers, Lisbon offers a picturesque port combined with access to the city's cultural sites, making it an interesting stop on European itineraries.
What the Association Stated
According to the Lisbon Tourism Association, these awards reflect the city's international appeal and the diversity of experiences available to visitors. António Vale, the association's CEO, noted that such recognition demonstrates Lisbon's ability to maintain its uniqueness while satisfying the diverse interests of travelers. He also emphasized joint efforts aimed at improving tourism offerings and showcasing the region's heritage and culture.
The association states that its strategy focuses on encouraging tourists to stay longer, explore areas outside the capital, and discover more of the Lisbon agglomeration.
World Travel Awards present awards to destinations and businesses across the global tourism industry. The 2026 ceremony took place at the Hyatt Regency Kotor Bay Resort in Montenegro, marking the first time the country hosted these awards in 33 years of their history.
For those planning a European getaway, Lisbon presents a compelling combination of history, coastal scenery, local cuisine, and easy day trips. The recent awards it received provide yet another reason to consider the capital of Portugal for a future city break or cruise.

