The international campaign for the film 'Ramayana,' featuring Ranbir Kapoor, launched on October 15. As part of this campaign, a new clip montage was presented, containing a dialogue that strongly impressed viewers. In this segment, it is asserted that Rama was not a god, but a human being.
In the clip released on Wednesday, Kunal Kapoor is depicted as the Hindu god Indura, seated on the mount Airavata. He confronts Ravana, known as Yash, who strikes the divine elephant with a punch. Ravana utters the phrase: 'Every head will bow before me.'
The voiceover states that in the era when humans coexisted with deities, and evil, represented by Ravana, rose from the darkness, humanity had only one hope—a man named Rama, not a god. Following this, Ranbir speaks in Rama's voice: 'If I do not stop him, the world will be destroyed.' It is emphasized that this is only the beginning of events.
The exact time for the release of the second trailer has not yet been determined. However, the filmmakers plan to hold a large-scale trailer launch in Bangalore, Yash's hometown, while the first trailer was presented in New Delhi. It is expected that the event in Bangalore will feature not only Yash but also actors and creators, including Ranbir, Nitesh Tiwari, Sai Pallavi, and producer Namit Malhotra.
Namit Malhotra shared his thoughts on the project on his X account on Wednesday: 'When we started shooting 'Ramayana,' our dream has always been to bring one of India's greatest stories to the whole world. Tomorrow, this dream takes another big step forward.' He added that Sony Pictures is launching an international campaign for 'Ramayana,' introducing the entire world to this eternal story that many will see for the first time.
Malhotra noted that the presentation of the Indian film as a global cinematic event brings pride to everyone. He concluded: 'Our truth, our story—from India to the world. Jai Shri Ram. Now we just have to wait for the film's premiere.'