India Today Group has entered a new phase in the field of digital entertainment by presenting the teaser for its first short series titled 'रघुपति राघव राजा राम' (RRRR). This teaser was released at the India Today Conclave 2026 event held in Mumbai. The series is the debut project of a mobile-oriented micro-drama on the 'Life Tak' platform.
The official teaser for the series was presented by Maharashtra Minister Devendra Fadnavis and Arun Puri, Chairman and Editor-in-Chief of India Today Group.
'रघुपति राघव राजा राम' aims to present the eternal story of Ramayana in a modern form adapted for contemporary audiences. The series is created in a high-speed, captivating, and intense vertical video format. It is designed to meet the needs of viewers who consume content on digital platforms, presenting India's cultural history through modern technology and high-quality production. The project's goal is to provide the viewer with a strong narrative in a short time that is easy to watch on mobile devices.
'रघुपति राघव राजा राम' is the first series created within India Today Group's new technological and creative ecosystem. This ecosystem includes technologies such as advanced AI-based visual engineering, scriptwriting tools, and world-building techniques. These methods will allow for the presentation of both traditional and new stories in an updated format, emphasizing the integration of a modern technological approach and narrative style.
The premiere of 'रघुपति राघव राजा राम' is scheduled for October 18, 2026. Viewers will be able to watch episodes of this series on the official social media platforms of 'Life Tak', as well as on the Aajtak, YouTube, and Facebook apps, and via Instagram (@lifetak). Through the 'Life Tak' platform, India Today Group has entered the premium digital fantasy and infotainment market, offering stories in a vertical video format with cinematic production quality.
This initiative by India Today Group represents a significant step forward in the field of digital media, aimed at developing new experiments and reaching an audience that prefers watching short content on mobile devices.