Amazon has announced the start of its largest festive season sale, Amazon Great Indian Festival 2026, which begins at midnight tonight for all shoppers. The company claims that millions of products can be purchased at the lowest prices of the year during this promotion. Additionally, Prime members will receive extra benefits.
This year, Amazon is focusing not only on price reductions but also on improving logistics, implementing artificial intelligence features for shopping, and expanding its delivery network to smaller towns. Thus, competition during the Diwali shopping season will be based not only on price but also on the speed of product delivery to the customer.
The biggest surprise is the iPhone 16
The most interesting offer in this sale is the iPhone 16. According to Amazon, some customers in Delhi, Mumbai, Bangalore, and Hyderabad will receive the iPhone 16 within minutes via Amazon Now at the lowest price of the year, starting October 8th.
The iPhone 16 model with 128GB storage is listed for ₹74,999. It is equipped with Apple's A18 chip, a 48MP Fusion camera, and Apple Intelligence features. This offer is particularly valuable because typically flagship phone delivery takes at least one day, but now Amazon combines this purchase with minute-delivery in certain cities.
Big discounts on phones from Samsung to OnePlus
If the iPhone is not suitable for the buyer, the Amazon sale also features significant offers on Android phones. The Samsung Galaxy S25 Ultra 5G is available for ₹84,999 and comes with a Snapdragon 8 Elite processor, a 200MP camera, Galaxy AI, and a 5000mAh battery. The Samsung Galaxy A56 5G is also available for ₹31,999, and the OnePlus Nord CE6 8GB+128GB is offered for ₹33,999.
Amazon states that it is offering the lowest prices on smartphones and other electronics this year. Furthermore, an instant 10% discount is provided when paying with an SBI card, and No-Cost EMI options and exchange programs are also available.
Offers not only on phones, but also on MacBooks and TVs
The assortment also includes the Apple MacBook Neo 13-inch, priced at ₹68,990. The Apple Watch Series 11 costs ₹35,999, Sony WH-1000XM6 headphones are available for ₹34,920, and JBL Vibe Beam 2 TWS earbuds are sold for ₹2,799.
For TV lovers, there is a 55-inch QD-Mini LED 4K TV from TCL priced at ₹59,990, and a boAt 30,000 mAh power bank costs the buyer ₹3,199. Amazon claims that discounts on top electronics, laptops, tablets, and home appliances can reach up to 80%. Discounts of up to 80% are advertised in fashion and beauty categories, up to 75% for home goods and furniture, and up to 70% for books, kitchenware, and other items.
Additional benefits for Prime members
The sale may be even more attractive for Amazon Prime subscribers. According to the company, Prime customers can save an additional up to 5% on a large number of products and receive cashback up to ₹250 on millions of products. Prime customers using the Amazon Pay ICICI Bank Credit Card also receive unlimited 5% cashback on Amazon. For customers who are not Prime members, this cashback is 3%. Additionally, an instant 10% discount is available when using SBI credit and debit cards with EMI. However, the terms of bank offers and the maximum discount amount may vary depending on the product.
Amazon has also integrated artificial intelligence into the purchasing process. The Rufus assistant now helps find products, compare two products, view price history, and receive notifications when a desired price is reached. It is important to note that Rufus can understand Hinglish, allowing buyers to ask questions in simple language, such as, 'What is a good phone under 25,000 rupees?'
The company emphasizes that through Rufus, buyers can track how a product's price has changed over a certain period, simplifying the comparison of the current price with previous values instead of relying solely on the discount.
Products delivered in minutes via Amazon Now
Another major initiative by Amazon is the increase in delivery speed. The Amazon Now service now covers over 120 cities, where products such as groceries, beauty items, home goods, mobile accessories, and daily necessities can be delivered in just a few minutes.
For budget-conscious buyers, there is also Amazon Bazaar, which offers up to 70% off on home, kitchen, beauty, and fashion items. Here you can find items such as a T-shirt for ₹299, a saree for ₹329, and a bedsheet for ₹479.
Furthermore, Amazon Launchpad features products from Indian startups and new brands, while Amazon Karigar and Saheli include products from Indian artisans and women entrepreneurs in the sale.
Numerous offers for the home
Considering that people buy not only phones and TVs during Diwali, the company has prepared major offers on home appliances and kitchenware. The Samsung 653-liter refrigerator is listed at ₹79,990, the ECOVACS robot vacuum cleaner is priced at ₹44,999, and the Hero Destini 125 scooter is available for ₹79,119. In the smart home category, you can find the Echo Dot 5th Gen for ₹4,499 and the Fire TV Stick HD for ₹2,999.
Before making a purchase during the major sale, it is recommended not to make a decision solely based on the discount. Amazon has added the Price History feature in Rufus so that users can view the product's price history and avoid impulse purchases.