Despite South Africa welcoming over one million international tourists in recent weeks, experts emphasize the need for local residents to benefit from this influx, as agrotourism is closely linked to rural development.
According to the Department of Tourism data, the total number of international arrivals from January to August 2026 reached 7,581,455, which is 11.7% higher compared to the same period last year.
Jackie Taylor, founder of Agritourism Africa, noted that many international tourists are interested in Africa because of its offerings. She stressed that the key aspect of agrotourism is its community orientation, and all of Africa is built on the principle of community.
Taylor added that agrotourism encompasses farming, farmers, and farming communities, focusing on strengthening the rural economy and empowering society. It is important that agrotourism maintains its character as a tool for community development.
She expressed concern that although the figures look promising, agrotourism is not receiving due recognition and attention. Taylor stated that she founded the non-profit organization more than ten years ago and has held meetings with national and provincial departments, but has not seen significant efforts to raise awareness.
The expert also voiced concerns about the difficult economic situation affecting local agrotourism businesses. She noted that after the Covid-19 pandemic, agrotourism gained some momentum as people became more interested in nature. However, she pointed out that success is uneven: the Western Cape showed positive results, while KwaZulu-Natal and Limpopo did not, and the entire country needs to benefit.
Noko Masipa, a member of the provincial legislative body for agriculture, economic development, and tourism in the Western Cape, commented on the rise in visitors to South Africa, especially in the Western Cape and Cape Town. He stated that collaboration between government and industry allows for the creation of a sustainable ecosystem that transforms agricultural potential into real economic growth, and that the role of government should be to facilitate, not hinder.
The Minister of Agriculture, Economic Development, and Tourism for the Western Cape, Dr. Ivan Meyer, noted that winemaking and agrotourism are among the strongest assets of the country's tourism sector. These industries showcase the best of South Africa's landscapes, hospitality, heritage, and agricultural expertise.
He emphasized that investments in winemaking and agrotourism contribute not only to tourism growth but also to creating more sustainable rural economies and ensuring livelihoods for future generations.
Tourism Minister Patricia de Lille stated that the August figures indicate high demand for South Africa and underscore the importance of converting the growing number of arrivals into greater economic value. She called for a focus on turning this demand into investments, jobs, and economic opportunities, while also providing visitors with more places to visit and experiences, ensuring that the benefits of tourism reach more communities across the country.