The sportscene Cape Gate store grandly opened its doors in a renewed form. During the opening, visitors were able to see the new space, new arrivals, customization stations, and all the events held in the store.
The store opening was an event that gathered friends, family, and the Cape Town community for a day filled with music, customization opportunities, giveaways, and the presentation of new collections. Live DJ performances supported the atmosphere while guests viewed the new premises and participated in activations from key sportscene brands.
Come for the new look, stay for the activities
The launch gave buyers many reasons to be interested. The Anatomy brand offered the creation of personalized paracord keychains and carabiners, while Redbat provided services for customizing denim clothing with the choice of patches that can be attached with an iron. Guests could also visit Adidas to customize their shoes, and New Balance participated in the event by offering a bar with high-quality refreshing drinks.
Throughout the day, there were also contests like "Spin & Win," giveaways, and other activations from various brands.
Check out Anatomy
The Anatomy brand attracted special attention—a South African label that designs clothing considering comfort, movement, and everyday use. Among the favored models were the Modular Utility Pants, which can be worn as trousers or shorts, paired with the transparent Reversible Layered Transparent Jacket for a light, layered look. The women's collection also made an impression with the Asymmetrical Gathered Tee and the Draped Asymmetrical Shock Cord Dress, which showcase interesting shapes without looking overwhelming. Furthermore, the collection includes many functional elements such as the Cape Jacket, Utility Shorts, and the 2-in-1 Pleat Detail Jacket and Pleated Wide-Leg Pants. This collection allows experimentation with how to wear items.
If you missed the opening, special offers are still available: 20% discount on selected headwear, 30% discount on selected branded t-shirts, and 20% discount on selected jeans. When purchasing sneakers worth 1500 R, you can receive a 20% discount, and when spending 1000 R on Redbat clothing and accessories, you get a 200 R discount.
The updated sportscene Cape Gate store is now open seven days a week: Monday to Saturday from 09:00 to 20:00, and Sunday from 09:00 to 17:00.