The kitchen appliance brand Beyond Appliances has successfully raised ₹110 crore in a Series B funding round. Fireside Ventures led this round, with participation from investors Dharana Capital and others.
The funds received by the company will be directed towards research and development activities and the construction of a new production complex. Additionally, the startup intends to use the capital to enter new categories of kitchen appliances and strengthen its position within its current assortment.
Ashwar K Vikas, Co-founder and CEO of Beyond Appliances, noted that he believes the next significant shift in the home appliance industry will occur through the creation of products that not only possess advanced technologies but are also designed from the outset considering the specific cooking needs and lifestyles of Indian households. He added that the company now has a significantly larger opportunity that the investment will allow it to realize on a grand scale.
Beyond Appliances was founded in 2024 by Ashwar K Vikas and Rakesh Patil. The company employs an omnichannel strategy, with retail outlets in Delhi, Mumbai, Bangalore, and Hyderabad, and its manufacturing base is located in Bangalore. The product range includes Android-based exhaust fans, Plug-N-Play exhaust fans, smart cooktops, and stoves.
The company plans to expand its offline presence to ten additional cities over the next three years. The company also reported that 15% of its revenue comes from customer referrals.
Rakesh Patil, Co-founder and CTO of Beyond Appliances, emphasized that over the past two years, the R&D teams have closely collaborated with consumers to identify everyday challenges in Indian kitchens and transform these observations into truly unique products.
Shuchi Pandya, a representative of Fireside Ventures, stated that few early brands demonstrate the depth of fundamental foundations that Beyond Appliances has built at this stage of its development. She noted that the company approached the creation of a differentiated consumer brand thoughtfully, possessing technology-driven products, a growing omnichannel presence, and strong internal capabilities in R&D and manufacturing.