First Generation Kindle Colorsoft on Sale with 25% Discount on Amazon

Amazon has introduced its new line of Kindle readers to the Brazilian market, featuring a redesign across several models. The entry-level Kindle, while retaining its 6-inch screen, receives a refreshed appearance and, for the first time, aluminum finish options, along with a promise of 30% superior performance compared to the previous model. The starting prices for these devices begin at R$ 899.

The basic Kindle with an aluminum finish is available in 32 GB capacity and in green and blue shades. Concurrently, the Paperwhite has been updated to feature a slimmer and lighter body, and the Signature Edition has also started incorporating aluminum into its structure. All models are available for purchase on the Amazon website starting this Thursday, October 1st.

The official announcement confirmed much of the information that had previously been disclosed through leaks. The new basic Kindle has 16 GB of storage and an estimated battery life of up to six weeks on a single charge. A notable change lies in the front design: the screen now aligns perfectly with the bezel, creating a visually continuous surface. This device will be marketed in purple and graphite colors, with a starting price of R$ 899.

Additionally, Amazon will exclusively offer the entry-level Kindle with a rear aluminum finish. This version preserves the compact format and 6-inch screen but upgrades the storage to 32 GB, selling for R$ 999. It will be available in blue and green colors.

It is important to note that the entry price corresponds to the price charged by the previous Kindle. In August, Amazon had adjusted the prices of several products in Brazil, raising the basic Kindle from R$ 599 to R$ 899.

The Kindle Paperwhite has also received aesthetic modifications. Its new version is thinner and lighter than its predecessor, maintaining water resistance and offering control over the front light temperature. Amazon guarantees a battery life of up to 12 weeks on a single charge. Meanwhile, the Kindle Paperwhite Signature Edition incorporates aluminum on the back, features 32 GB of memory, and adjustable front lighting. This edition has also gained the functionality of charging via a base with contact pins, known as pogo pins, and supports a double-tap gesture to turn pages.

Other changes observed in the new models include the repositioning of the power button, which has been moved from the bottom to the upper right side section—a change that was already speculated in recent leaks. The official prices for these new versions in the Brazilian market have not yet been disclosed.

According to the company, these new devices are part of a restructuring that allows the line to have finishes in the same color from beginning to end for the first time. The most recent update, in 2024, introduced a 7-inch screen on the Paperwhite and marked the arrival of the Colorsoft line in Brazil in 2025, with a screen capable of displaying up to 4 thousand colors. This year, Amazon expanded its portfolio with the launch of the new Kindle Scribe in Brazil.

The 50-inch LG QNED70 Smart TV is available for R$ 2,292.86 using the coupon MIMODODIA via Pix on Mercado Livre. This newly launched LG television, equipped with a QNED and Mini LED panel, offers a 30% discount from its original price of R$ 3,299.

The advancement in QNED technology in the TV allows for superior light control, resulting in deeper blacks and more accurate colors. With this promotional price, the model approaches the cost of previous generation televisions of the same size.

The 4K QNED panel, which uses MiniLED lighting, ensures vibrant colors and calibrated brightness. The Dynamic QNED Color feature, with certified color volume, provides a viewing experience for movies and series with highly realistic tones and deep blacks, even in completely dark environments.

Internally, the TV features the Alpha 7 processor, which incorporates artificial intelligence to upscale older content to 4K resolution. This means that lower quality videos gain enhanced sharpness and detail in real time, elevating the experience when consuming legacy content.

The webOS operating system guarantees smooth navigation and immediate access to major streaming applications. Additionally, the audio system includes AI Sound Pro technology, which simulates virtual channels to generate immersive sound, adjusting acoustics according to the home environment.

For gamers, the television has crucial features such as ALLM and VRR, designed to reduce response time during gameplay. However, it is important to note that the panel operates with a refresh rate limited to 60 Hz, which may impact fluidity in certain games.

In summary, for the price of R$ 2,292.86 via Pix, applying the MIMODODIA coupon on Mercado Livre, this LG smart TV with QNED and Mini LED represents an excellent choice for those looking for a panel with high contrast and quality colors, offering a 30% discount on a recent appliance in the Brazilian market.

The 50-inch LG QNED73 Smart TV is on sale on Mercado Livre with a 46% discount off its original price of R$ 4,099. By using the coupon CORREAQUI for payment via Pix, the consumer can purchase the device for R$ 2,230.11. This condition represents the lowest price recorded by the Achados team.

This television combines advanced artificial intelligence-based features with 4K Ultra HD resolution, offering a more affordable option. The screen uses NanoCell technology, complemented by a layer of quantum dots, which results in the generation of more vibrant and pure colors, a feature called Dynamic Colors by LG. The QNED panel supports up to nine picture modes, including a dedicated sports mode, and is also compatible with HDR10 to optimize image contrast and brightness levels.

Equipped with the α7 AI Gen8 processor, the LG QNED73 model has upscaling capability, allowing it to improve the quality of old content to approach 4K Ultra HD resolution. Additionally, it features functionalities such as ALLM and VRR, although the 60 Hz frequency is not recommended for console gaming.

In terms of audio, the 20W system incorporates the AI Sound Pro function, which simulates a virtual 9.1.2 channel sound for an immersive sound experience in the environment. However, it was mentioned that the audio power may be restricted in larger and open spaces.

The Smart TV operates with the webOS system, and LG promises to provide five future updates for this operating system. The software ensures good fluidity, comes pre-installed with major streaming applications, and offers smart connectivity with support for Apple AirPlay and Google Home.

The 50-inch LG QNE73 version, sold for R$ 2,230.11 via Pix with the CORREAQUI coupon, includes three HDMI ports and comes with the Smart Magic MR25 remote control, which allows quick access to AI and voice recognition.