TVS Automobile Solutions, the owner of the omnichannel auto parts brand myTVS, has successfully raised ₹425 crore in a Series D funding round. The round was led by CE-Invests, the investment arm of Crescent Enterprises, based in the UAE.
TVS Automobile Solutions is part of the TVS Mobility Group, which is valued at $3 billion. Prior to this new funding, myTVS had already raised approximately ₹690 crore, including ₹203 crore from Lingotto (Exor) in 2022 and ₹487 crore from Castrol in 2023.
According to an official statement, the funds from the latest round will be directed towards the international expansion of myTVS, with an initial focus on the Middle East and North Africa (MENA) markets. Both companies see potential in adapting and scaling myTVS's technologies and capabilities for mobility and park transport businesses in the MENA region.
For CE-Invests, this partnership opens up the opportunity to utilize myTVS's technological platform and competencies in the automotive after-sales service segment in the Middle East. In turn, CE-Invests provides myTVS with deep understanding of the regional market and business connections that can help identify and develop new opportunities across the MENA region.
The statement highlighted that myTVS has developed an integrated platform for automotive after-sales services that combines digital capabilities with a physical service network for Original Equipment Manufacturers (OEMs) and Electric Vehicle (EV) manufacturers, providing them with a wide range of vehicle servicing and repair solutions.
R Dinesh, Director of TVS Automobile Solutions, noted that this investment serves as further confirmation of this technology-driven platform's ability to deliver a similar experience in other markets. He added that it will allow the company to scale operations in both India and the MENA region while continuing to support profitable growth.
According to the statement, myTVS achieved EBITDA break-even in fiscal year '26 and expects its business to grow by 25–35% in the near future. The company is accelerating investments in artificial intelligence and technology to support this growth, strengthen its platform scalability, and build the necessary competencies for the next phase of expansion.
Badr Jafar, CEO of Crescent Enterprises, stated that when India's scale, talent, and innovation connect with the capital, infrastructure, and regional reach of the UAE, every market becomes a platform for the growth of another. He emphasized that such a mutual model creates value far beyond any single country, reflecting the principles that have long shaped Crescent Enterprises' investment and partnership strategy.