When it comes to fashion and photography, one usually imagines large studios, bright lighting, or picturesque locations. However, in the age of social media, a young farmer from Jharkhand has managed to completely change this perception. His name is Nishant Kerketta, and he is causing a stir online thanks to his Instagram videos.
Nishant's videos showcase a combination of hard labor in the field and a deep understanding of men's fashion. From working barefoot in the field to striking dramatic poses in trendy voluminous outfits—his unique style has captivated many viewers.
One of Nishant's viral videos is titled 'Indian Farmer Starting Fashion' and attracted the most public attention. In this video, shot in a beautiful village in Jharkhand under a cloudy sky, Nishant is shown shirtless, in grey shorts, barefoot, carrying a sowing basket in a muddy rice field.
His excellent physical condition immediately attracts attention, but it is his incredible confidence that gives the video a look comparable to international fashion cinema. Looking calmly into the camera and smiling slightly, as if giving a 'thumbs up' while working in the field, he looks no worse than a professional model.
Another of Nishant's clips directly challenges the common belief that youth from rural areas cannot be stylish. He starts his video with the phrase: 'A village boy cannot wear good clothes.' But what follows on screen amazes viewers.
Nishant appears in a very carefully curated outfit: a clean white shirt paired with light blue jeans, a patterned tie, stylish boots, and a long coat. When he poses with gold watch on his wrist and dark sunglasses, this blend of casual and formal wear becomes a classic fashion statement.
Nishant Kerketta is a resident of Jharkhand who is passionate about fashion and fitness. Alongside farming, he creates fashion-related content on Instagram. Unlike typical fashion influencers, the background of Nishant's videos is his usual rural setting: houses with mud walls and tiled roofs, courtyards, large trees, riverbanks, open skies, and highways.
Against the backdrop of these recognizable rural landscapes, he experiments with the latest men's trends, striking precise poses, keeping his hands in his pockets, in profile, and from behind towards the camera.
This unique combination of agriculture and high fashion is no longer exclusive to ordinary people; Bollywood stars have now taken notice. In a recent video published on October 5th, actress Bomi Pednekar commented: 'How beautiful.' Shibani Dandekar praised him, writing: 'Love the style,' and Anusha Dandekar commented: 'Style check.'
Social media users are also actively supporting his videos, and due to his killer vibe and aura, he has been given a new nickname online—'Aura Farmer.'