A fashion clothing collection, created under the influence of petroglyphs and geological features of the Serra da Capivara National Park in the state of Piauí, will be the central element of the show in Madrid, Spain, on Sunday (the 4th). These items, handmade by 22 masters from Piauí, are currently exhibited at the Eugenio Trias Municipal Public Library.
According to Jose Dias, secretary for culture and communications of the municipality of Coronel, Gloria Santana, the project 'Essência da Serra' attracted the attention of Passarela Brasil Fashion Madrid ideologist, Cleo Costa, through social media, which led to an invitation to participate in the show.
The items carry symbols such as 'kiss', geological forms of the region, elements of Caatinga, and petroglyphs recorded in Serra da Capivara.
Gloria explained that 'Essência da Serra' is a project conceived by the First Lady of Coronel Jose Dias, Ambrenna Carvalho, with the aim of increasing the value of local masters, attracting attention to their talents, and transforming traditional knowledge into authorial fashion, cultural identity, and new opportunities. Her works combine techniques such as crochet, macrame, bas-relief, embroidery, and painting.
The collection also includes bags, belts, and jewelry and is on display in Spain for about a month. The event will conclude on Sunday (the 4th) with the presentation of these exhibits.
After the show, the exhibited items will be available for purchase in Spain. The secretary specified that the masters have given permission for sales, and all income generated will be transferred to them. They are very enthusiastic about the project and the opportunity to gain such recognition, which, in her opinion, is very beneficial for their growth.
Gloria Santana added that the municipal administration does not interfere in the process, does not charge any fees, and does not handle the sale of items; the entire responsibility for sales lies with the masters themselves. Their role is to promote and provide access to such platforms.
The project was launched in Coronel Jose Dias in July of this year, and students from the municipal public school participated in the show with these items. The project's website emphasizes handmade production, noting that 'small variations in point, stroke, and tone are the signature of who produced it.'