The prices charged for brand new vehicles in Brazil showed a new increase in August. According to the Tabela Auto B3, compiled by Trillia, B3's artificial intelligence unit, in collaboration with the consultancy Bright Consulting, the average prices of new cars increased by 2.7% compared to July. This increase cancels out the 1.2% reduction observed in the previous month.
The readjustment affected all automotive segments. The main driver of this rise was intermediate pickup trucks, which registered a growth of 7.8%. Next, crossovers saw an increase of 2.7%, followed by mid-size pickups, which rose by 2.5%. Among categories with higher sales volume, the adjustments were more moderate: sedans rose by 2.1%, SUVs by 1.2%, and hatchbacks by 0.2%.
Despite the monthly increase, new car prices still show an average accumulated drop of 1.1% over the last twelve months. Pickups stand out as an exception during this period: intermediate ones had an increase of 3.6%, while mid-size ones grew by 2.4%. On the other hand, compact pickups registered a retraction of 6.8%.
B3's analysis suggests that this market movement is a reflection of several acting factors: the introduction of models corresponding to the year 2027, the launch of vehicles with updated price tables, and the increase in the number of customers visiting dealerships. This scenario allowed manufacturers to recover their margins and reduce some of the discounts offered in previous months, although commercial promotions remain active.
In the segment of used and pre-owned vehicles, prices remained almost stagnant in August, with a variation of only -0.1%, after having fallen by 1% in July. Over one year, used vehicles suffered an average depreciation of 3.9%, mainly influenced by SUVs and compact pickups, both of which fell by 7.4%.
Additionally, credit was not impacted by the price increase. According to Trillia, vehicle financing reached its best result in 15 years in August, registering a growth of 10.4% when compared to August 2025. On average, 32,568 vehicles were financed per business day, as reported by Thiago Gaspar, Trillia's Customer Relations Superintendent. He interpreted this performance as a sign of market resilience, even in a volatile economic context.