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Nubank offers three months of free Spotify Premium with commercial partnership
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Tecnoblog
tecnoblog.net

Nubank offers three months of free Spotify Premium with commercial partnership

Nubank customers have the opportunity to get three months of free access to Spotify Premium, thanks to a collaboration between the two services. This benefit is exclusive to those who have never subscribed to the Spotify Premium plan.

For those who have previously used the service, there is another option: access to the same plan with a discount, valid for two months. The promotion specifically applies to the Spotify Premium Individual plan, which costs R$ 23.90 per month and allows the platform to be used by a single person.

After the three-month free period ends, the corresponding amount will be debited monthly from the user's account, either through NuPay or the Nubank card. It is important that the customer cancels Spotify Premium before the fourth month to avoid any unwanted charges.

The redemption process is simple: just access the Nubank app and navigate to the Nu Benefits section, identified by the gift icon. There, the user must look for the offer related to Spotify Premium and follow the instructions provided to redeem it.

Although the main offer is intended for new Spotify Premium subscribers, the promotion rules indicate that previous users can redeem a benefit that grants up to 75% discount for two months, provided the previous subscription was canceled more than thirty days ago and they have not accepted any return offer to Spotify Premium in the last twenty-four months. Tecnoblog requested confirmation from Nubank regarding this discount option and is awaiting a response.

Additionally, the text mentions the current prices of Spotify Premium in the Brazilian market. All plans allow annual payment, but this format offers a more significant discount only on Spotify Premium Individual, which costs R$ 239 annually, equivalent to R$ 19.92 monthly.

Regarding Nubank, it was recalled that that week, Ultravioleta and Croma customers began to enjoy the Livelo points program.

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Nubank reformulates NuCoin points program, adding tiers, raffles, and discounts
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tecnoblog.net

Nubank reformulates NuCoin points program, adding tiers, raffles, and discounts

Nubank announced the restructuring of NuCoin, its free benefits program, aiming to increase customer attraction to Roxinho, the institution's main card. The updates include cash raffles, discount offers, and the release of tickets for performances at Nubank Park.

The new features were previously disclosed to Tecnoblog by Vice President and General Manager Artur Valadão. For every R$ 100 spent, the customer receives valid numbers to participate in raffles held weekly, monthly, and quarterly. The first quarterly raffle is scheduled for September 30th, with a prize of R$ 500 thousand, and the prizes are managed by the Federal Lottery. Valadão emphasized that there is no additional cost to join the new mechanism.

The program now has five tiers, mirroring the structure of Itaú's Minhas Vantagens. However, Valadão explained that this replication of format resulted from market analysis and, above all, conversations with users themselves.

Level advancement is determined by the use of banking services and maintaining healthy financial practices, such as timely payment of obligations. Upon reaching Level 4, the customer gains access to a Turbo Savings Account with a yield of 115% of the CDI. At Level 5, it is possible to compete for tickets to events at Nubank Park (such as Jão's concert on Friday, the 25th) and other experiences. The Palmeiras stadium, located in São Paulo, was known as Allianz Parque until May, when the name changed due to a naming rights agreement.

Artur Valadão informed that the new NuCoin will operate in three-month seasons, each with its own challenges, games, and benefits, incorporating gamification elements. Level progression can occur even during the season, but level demotion only happens at the end of the period.

Among the available rewards are promotions from partners such as Spotify, Shopee, Uber, and O Boticário. According to Nubank, in the future, other activities, such as paying bills on time and using other company services, including the telephony operator NuCel, which already has over one million subscribers, will also contribute to leveling up.

Eligible customers will be notified to participate in the new points system directly through the Nubank application. NuCoin originated as a blockchain token. In September 2024, Nubank ended the buying and selling of these coins, causing them to be used exclusively for exchanging benefits within the banking ecosystem. In July 2025, the company began testing a renewed version of the program, which also started rewarding the use of the debit card.

The focus on Roxinho is linked to the concept of addressable base, referring to the total number of individuals who could be customers of the product. In Brazil, this group includes 144 million adults with an income between zero and three minimum wages. It is important to note that the introduction of the new NuCoin does not change the benefits offered by the Croma and Ultravioleta products, which are managed by distinct sectors.

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