allworld.mediaNews from all over the world
Fluke operator increased mobile internet volume without changing tariff costs
Read more
Tecnoblog
tecnoblog.net

Fluke operator increased mobile internet volume without changing tariff costs

Mobile operator Fluke has started offering customers up to 150% more internet traffic in packages without changing the monthly fee, and also introduced a new starter plan. According to CEO Marcos Oliveira Jr., this move goes against trends in the telecommunications sector, where the best conditions are often only available to new subscribers.

He stated in a comment to Tecnoblog that the company decided to do the opposite: improve conditions for all existing customers without requiring any additional requests from them, as loyalty is often penalized in their market.

For example, packages that previously offered 6 GB and 12 GB now include 15 GB and 30 GB respectively. Simultaneously, Fluke raised the price of the plan intended for users who primarily use the line for WhatsApp access.

All packages provide 4G and 5G coverage (thanks to the partnership with Vivo and Telecall). WhatsApp, Waze, and Google Maps applications do not consume internet traffic. Additionally, unlimited calls (including DDD) to any operator and 10 SMS messages are provided. Fluke does not require adherence to long-term contract terms. When traffic runs out, the connection does not drop; the speed is reduced to 512 Kbps until replenishment or purchase of additional gigabytes.

The personalized package, which allows the customer to combine gigabytes, minutes, and SMS independently based on the monthly subscription, is changing with the introduction of the new portfolio. WhatsApp remains unlimited and included in the subscription, while gigabytes, minutes, and SMS are purchased separately. The price of R$ 12.90 applies to all individuals and companies that opened accounts on October 1st.

The new tariffs will be applied automatically. The CEO explained to Tecnoblog that this transformation was made possible because customers provided the operator with the necessary scale to increase efficiency and renegotiate terms with suppliers.

Corporate lines already account for half of Fluke's customer base and 70% of new connections. In the CEO's opinion, the cost per gigabyte for this audience has decreased by 60%. Fluke was founded in 2018 in São Carlos, São Paulo state, and has been operating in the market since 2020.

Similar stories

Jio and Airtel added millions of mobile users in August, according to TRAI
Read more
business-standard.com

Jio and Airtel added millions of mobile users in August, according to TRAI

According to data published by the Telecom Regulatory Authority of India (TRAI) on Monday, Reliance Jio achieved the largest growth in wireless mobile subscribers in August, attracting nearly 2.40 million new users. It was followed by Bharti Airtel, which added about 2.11 million subscribers.

Jio's wireless mobile subscriber base increased to 508.43 million by the end of August, up from 506.03 million at the end of July, corresponding to a net increase of 2.40 million subscribers. Airtel also grew its base by 2.11 million users, bringing it to approximately 491.60 million from 489.49 million.

During this month, Vodafone Idea added approximately 506 thousand wireless mobile subscribers, while the state-owned company BSNL gained almost 493 thousand new users. MTNL, conversely, recorded a decrease in subscribers of approximately 5.9 thousand.

Overall, the total number of wireless subscribers (including mobile and fixed wireless access) reached 1,312.25 million by the end of August 2026, representing a monthly growth of 0.46 percent. TRAI reported that the number of wireless subscriptions in urban areas rose from 753.86 million in July 2026 to 759.11 million in August 2026. Meanwhile, subscriptions in rural areas also increased from 552.40 million to 553.14 million over the same period.

Consequently, the monthly growth rate of wireless subscriptions in cities was 0.70 percent, and in rural areas, it was 0.13 percent. Private telecom operators continue to dominate the mobile market, accounting for 92.75 percent of all wireless mobile subscribers by the end of August, while state-owned BSNL and MTNL together hold the remaining 7.25 percent.

TRAI noted that Airtel maintains the highest share of active mobile subscribers among major operators, as 99.01 percent of Airtel's wireless mobile subscriber base was active on the date of the Visitor Location Register (VLR) peak in August. Furthermore, the total number of telephone subscribers, including landlines, grew to 1,360.70 million by the end of August, which is a monthly increase of 0.47 percent, according to TRAI data.

Popular