The city of Durban has officially opened its summer tourist season by introducing a new digital initiative. This initiative includes a new QR code designed to make the city's tourism offerings accessible to both visitors and residents.
The Mayor of the city, Etchenkini, council member Kirill Shaba, marked the start of the summer period by holding a launch ceremony at Tyler’s in Umdloti. This event concluded the Month of Tourism and Heritage.
The central element of the launch was the presentation of a new QR code, which provides digital access to Durban's stories, cultural heritage, experiences, and tourism offerings.
Explore Durban with a scan
This QR code is part of the City's efforts to modernize Durban's promotion methods and how visitors obtain information about the city. By scanning the code, users can explore a wide range of urban experiences, including beaches, outdoor recreation spots, as well as cultural heritage, entertainment, cuisine, nature, and adventure opportunities.
Mayor Shaba emphasized that the summer season allows Durban to demonstrate itself as a place that continues to innovate while preserving its unique identity. He stated: 'Durban is a city of experiences, stories, and opportunities. Welcoming visitors this summer, we want them to discover not only our beautiful beaches but also our heritage, culture, cuisine, nature, entertainment, and the many experiences that make Durban a place worth exploring.'
Technology meets tourism
The Mayor noted that this QR code reflects the City's commitment to supporting tourism promotion in line with changing technologies and visitor expectations. He added: 'Technology has changed the way people plan their trips, discover destinations, and share their experiences. Therefore, we are using digital platforms to bring Durban closer to visitors and ensure our tourism offerings are easily accessible.'
Supporting Durban's tourism economy
The summer season is expected to have a positive impact on the local tourism economy by supporting businesses in hospitality, entertainment, retail, transport, events, and related industries. The city also calls on residents to act as ambassadors for Durban by exploring local attractions, supporting tourism businesses, and sharing their experiences on digital platforms.
The launch is part of Etchenkini's efforts to position Durban as a leading tourist destination while creating opportunities for local communities and businesses to benefit from increased visitor activity. As the summer season begins, visitors are encouraged to go beyond traditional sights and discover the stories, people, heritage, natural beauty, and diverse tourism experiences that the city offers. The City's message is clear: Durban is open, Durban is ready, and Durban welcomes you.
