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Instagram adds AI assistant to Edits to help influencers optimize posts
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Tecnoblog
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Instagram adds AI assistant to Edits to help influencers optimize posts

Instagram will implement an artificial intelligence-based assistant within the Edits application, designed to analyze account performance and suggest improvements for new content. This feature will consider metrics such as views, likes, shares, and audience retention to answer influencers' questions.

With this assistance, it will be possible to ask why one video outperformed another in performance, identify which types of content appealed most to the audience, or discover which trends are growing on the platform. Furthermore, the assistant can generate suggestions for ideas, scripts, captions, and music, expanding the capabilities of Edits, the video editor launched by Instagram in 2025.

The main distinction of this assistant from a common chatbot lies in the sources of information used. Instead of providing only generic advice on content creation, the tool will access specific performance data from the account itself to map patterns, such as recurring characteristics in posts that generated the highest number of shares.

The AI will be able to correlate this data and translate it into concrete recommendations for future materials. Such records are already accessible to creators through Instagram Insights, which provide details on reach, engagement, audience, and post results. The new assistant adds a more interactive dimension to the analysis of these statistics.

Additionally, the tool can assist before publication by offering tips to capture the audience's attention, suggesting popular music or suitable captions, or even helping structure a script.

The new assistant will have a free option, although subject to usage limits. As reported by The Verge, users who require more frequent use must subscribe to the Meta One premium plan. Meta introduced this service in Brazil in September, grouping subscriptions and extra features for Instagram, Facebook, WhatsApp, and AI tools. The specific option for Instagram costs R$ 10 monthly.

The company has not yet disclosed the exact limits of the free version nor established a date for the feature's availability to all users, nor whether access will occur simultaneously in all countries.

This approach is not exclusive to Meta. YouTube already offers a similar function in YouTube Studio. Ask Studio arrived in Brazil this year and uses Gemini to answer questions about audience and video performance. In Google's service, creators can inquire about what the community thinks about a certain editing style and request content ideas aligned with their audience profile. The tool also has the capacity to analyze script outlines and propose modifications.

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How to create and edit highlights with stories on Instagram, both on mobile and PC
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tecnoblog.net

How to create and edit highlights with stories on Instagram, both on mobile and PC

To add a highlight on Instagram, it is essential that the material has been previously published in Stories. The procedure can be performed using either the mobile or the desktop version of the social network. Simply select the desired Story, whether active or archived, and activate the 'Highlight' function.

In addition to creation, users have the ability to modify highlights after they have been created. This includes changing the name, selecting a new cover image, and including new Stories containing photos, videos, or text.

Tecnoblog details below the step-by-step guide to create new highlights or refine existing content on the profile.

If the profile does not yet have any highlights, you must first publish a Story and then use the 'Highlight' icon present on the post to activate the highlights section on the profile. This allows you to use the '+' icon visible on the highlights bar to assemble new collections of highlighted Stories.

To start the process on mobile, open Instagram and tap the profile picture in the upper left corner to view the most recent Stories. Then, press the 'Highlight' button, located at the bottom of the screen (if this button is not visible, you must tap 'More' and select 'Highlight').

It is important to note that Instagram Web does not display the highlight icon on currently active Stories. The option to create a highlight will only appear on the profile if the user already has a gallery of previous Stories. To use the computer, access instagram.com through the browser and log in if necessary. Then, click on the profile picture on the left side of the screen and finally press the 'New' button, located below the biography.

At this point, the user must assign a name to the new 'Highlight' and proceed by clicking 'Next'. Subsequently, you need to choose which Stories will be part of this Highlight and click 'Next' again. The next step is to select one of the Stories to serve as the Highlight cover, completing the process by clicking 'Done'.

The editing features allow adjustments to the cover image and the highlight name, as well as enabling the addition or removal of Stories. However, it is relevant to mention that when using the computer, there is no way to delete highlight folders or remove a specific Story from an already created highlight.

To edit a highlight on mobile, open Instagram and tap the profile picture, which is located in the bottom right corner. Within the profile, select the 'Highlight' that needs modification. Then, tap the 'More' button in the bottom right corner of the Story and, in the menu that appears, choose the 'Edit highlight' option.

The editing process continues with selecting 'Edit cover', where you can choose one of the Stories or an image from the phone's gallery to be the highlight photo, confirming with the checkmark icon (✓). After that, the user can tap the 'Title' field to rename the Highlight. There are also specific tabs for managing content.

After making all changes, simply press 'Done' at the top of the screen.

Additionally, you can access all archived Stories by going to the profile page and tapping the '+' in the highlights carousel, or by opening an archived Story directly in the Instagram archive and selecting the 'Highlight' option.

There is an alternative method to hide the highlight name, which involves using an invisible Instagram character; to do this, you need to copy the term '⠀⠀⠀' and paste it into the title field.

The content of highlights can vary widely depending on the purpose of the account (whether personal or commercial). Generally, highlights support various functionalities, including sharing via DM with specific contacts or for publishing on other social networks such as WhatsApp, Facebook, and X, by accessing the paper airplane icon.

Another sharing modality is enabled by the 'Create' feature within a highlight, which transforms the highlight into an Instagram Reel for later publication on the platform's feed.

Although deleting highlights is permitted, the deletion process is restricted to the mobile application. To remove a Story from a highlight, you must tap 'More' on the highlighted Story and choose 'Remove from highlights'. Alternatively, you can tap and hold the icon of a highlight folder to select 'Delete highlight' and erase all content at once.

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