Google appeals EU decision requiring sharing of search data and opening Android to competitors
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iol.co.za

Google appeals EU decision requiring sharing of search data and opening Android to competitors

Google has filed an appeal against the European Union's ruling that obligates the company to provide search data to competitors and open the Android operating system to competing artificial intelligence services, citing privacy concerns.

On Tuesday, Google announced its appeal against the EU decision, which requires sharing data with other search engines and allowing alternative AI services in Android. The reason for this is the company's concern about protecting users' private information.

This order was issued by Brussels in July under the European Union's flagship Digital Markets Act (DMA). This law requires the world's largest technology companies to ensure competition by offering users more choices.

Oliver Bethhell, Google's Senior Director for Competition, stated: 'We are challenging decisions that will force us to share people's personal search history without sufficient anonymization and weaken vital security measures in Android.'

In July, the European Commission ruled that Google must begin transferring search data starting in January 2027 to 'level the playing field.' Changes to Android are set to take effect in July of next year, and Brussels expressed hope that they will lead to the emergence of alternatives to Google's AI services, such as Gemini.

However, Google objected, arguing that Android is already an open and compatible system, and the EU decision forces the company to transfer private search data to other firms without proper anonymization, user knowledge, or consent.

Bethhell emphasized: 'People use Search for their most personal questions—from medical issues to intimate relationships—and the requirement to share these personal queries without adequate guarantees will cause irreversible damage to user privacy.'

The appeal was filed with the Court of Justice of the European Union, based in Luxembourg.

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Google avoids forced division in court, but must follow strict rules in advertising market
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olhardigital.com.br

Google avoids forced division in court, but must follow strict rules in advertising market

Google will not be forced to fragment or sell its advertising technology unit. This decision was made by federal judge Leonie Brinkema in the United States, who opted to institute a set of compulsory operational changes for the large search company over the next six years.

These guidelines were established with the aim of increasing competition in the online advertising sector. Although the judge rejected the Department of Justice's request to separate the advertising business from Google, the company itself expressed disagreement with the ruling and plans to appeal part of the judgment.

The determination directly impacts the structure encompassing the ad server intended for publishers (DFP) and the auction platform (AdX). In the last fiscal year mentioned, the advertising area represented US$ 294.7 billion (approximately R$ 1.5 trillion), corresponding to 73% of the corporation's total revenue.

A Google spokesperson commented on the judicial deliberation, expressing satisfaction: 'We are very pleased that the court rejected the DOJ's proposal to separate tools that help small businesses reach new customers and grow.'

To prevent Google from giving preferential treatment to its own solutions, the court imposed strict limits on the operation of the advertising tools. The decision requires the presence of a monitor designated by the Judiciary and funded by Google, as well as the creation of a technical committee and an internal compliance officer. This monitor will have permission to analyze the source code, algorithms, and company documents, as well as conduct interviews with its employees.

The imposed obligations will be valid for a period of six years. It is relevant to note that the Department of Justice had advocated for restrictions for a period of 15 years, but the judge opted for a shorter period.

Additionally, the decision prevents Google from creating mechanisms that grant preference to its own tools again. However, Google Ads may prioritize AdX if it results in more advantageous conditions for advertisers, and not just because they belong to the same organization.

The case will still go through new phases, given that Google declared its intention to appeal aspects of the decision regarding its responsibility.

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