MaXhosa founder Laduma Ngcoko presented 54 ensembles as part of his first participation in the Paris Fashion Week calendar. Among the works presented was a piece drawing attention to the recent change in the scale of the African continent on the official UN map.
The South African brand MaXhosa Africa made a strong appearance on the first day of Women's Fashion Week in Paris on Monday, presenting a debut collection filled with vibrant knitted textiles intended to celebrate African craftsmanship and unity.
Ngcoko, aged 39, told AFP that he feels 'honored to be represented,' noting that he 'fought for a seat at the table for 16 years.' The Spring/Summer 2027 collection concept was dedicated to the unity of African peoples; one wool skirt was adorned with knitted pom-poms featuring the names of the continent's countries.
Another set in black and grey featured a large outline of Africa on the front, while the back and sleeves depicted other parts of the world, referencing the recent revision of the United Nations' official map to more accurately reflect the continent's size. Ngcoko, based in Johannesburg, stated that they 'have positioned themselves as pioneers showcasing the African continent to the world.'
The show took place at the residence of the South African ambassador and included a live performance by Afro-soul singer Sjava, as well as accessories and glasses made from recycled waste by Kenyan artist Cyrus Kabiru.
Since founding MaXhosa Africa in 2010—a name referencing the Xhosa people of South Africa—the group now employs about 300 people, manages eight stores, and produces all its knitted textiles at two factories in Johannesburg and East London. The brand has fans such as Michelle Obama and Beyoncé. Ngcoko told reporters backstage that he was inspired by brands like Gucci and Louis Vuitton but noted the absence of a brand that proudly calls itself 'Made in Africa,' adding that 'ninety percent of our products are manufactured in-house.'
