A survey conducted by the fintech meutudo, involving 6,439 participants, revealed a discrepancy between the reason consumers desire a new cell phone and the criterion that prevails at the time of purchase.
Although camera quality is the main factor prompting consumers to consider replacing their device, when selecting the next device, price emerges as the most cited criterion by respondents.
Specifically, 24% of respondents cited camera quality as a reason to consider the exchange. Next, lack of storage and issues with slowness or freezing were mentioned by 17% each. However, at the time of acquisition, this same 24% factor places price at the top of purchasing priorities.
It is observed that the factor generating interest in a new cell phone is not always the same one influencing the final purchase decision. While the camera leads the reasons for replacement, cost is the determinant in selecting the subsequent device. Other evaluated attributes include brand and battery, but the budget explains this divergence between initial desire and effective decision.
The investigation's figures indicate that, among those who bought or replaced a cell phone in the last twelve months, 65% spent an amount up to R$ 2 thousand. However, the spending intention for the next twelve months presents a different scenario, as 51% of those planning to acquire or replace the device during this period intend to invest more than R$ 2 thousand.
This data suggests that buying a cell phone transcends the mere choice of a product, requiring careful financial analysis. Márcio Feitoza, CEO of meutudo, commented in a note that when there is a conflict between desire and budget, it becomes essential to weigh priorities, what is financially viable, and which payment methods are appropriate for the moment.
The willingness to replace the device also varies according to age group. Of the participants between 18 and 29 years old, 35% declared the intention to buy or replace a cell phone in the next twelve months. In contrast, this percentage drops to 14% among individuals aged 65 or older. Thus, the survey demonstrates that the camera may be the trigger for seeking a new model, but price assumes greater weight in the final selection.