Motorola will be required to change the way it promotes its mobile phones in Brazilian territory. Tecnoblog learned that the manufacturer faced a significant setback at Conar, the body responsible for advertising self-regulation in the country. This reversal is related to how virtual RAM is presented on the phones.
Since last year, Motorola began including both RAM and virtual RAM when describing the specifications of some of its smartphones. However, the usual market practice is to highlight conventional RAM and, if present, mention virtual RAM in a secondary section of the technical sheet.
For example, in the case of the Edge 70 Pro, the official page displays 'up to 24 GB RAM' prominently. Below, in smaller font, there is an explanation that, in reality, the device has 12 GB of physical RAM, supplemented by 12 GB of 'Intelligent RAM Boost.' Similarly, the Moto G86 page also indicates 24 GB of RAM, of which only one-third corresponds to physical RAM.
The decision was made this week at Conar. Its Ethics Council met on September 24th and unanimously voted for Motorola to modify its conduct. This change is based on the Self-Regulation Code and was defined during a joint session of chambers number 5 and 8 of the entity.
In practice, a source informed to Tecnoblog clarified that Motorola will need to adjust all its product advertising, both on digital platforms and in physical points of sale. It is possible that Motorola will appeal this deliberation to Conar (National Advertising Self-Regulation Council).
Conar operates as a private association, which implies that its resolutions do not have the same legal power as a judicial action. Nevertheless, the issued guidelines are strictly followed by the market, being observed by agencies, brands, and media outlets. The Brazilian Code of Advertising Self-Regulation, in its article 27, requires that advertising materials present a faithful description of the product, prohibiting any information or visual representation that could mislead the consumer.