The Importance of Financial Sustainability in the Ubuntu Concept, According to an OM Bank Specialist
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The Importance of Financial Sustainability in the Ubuntu Concept, According to an OM Bank Specialist

Every Heritage Day, South Africans celebrate traditions, values, histories, and dishes that define their identity. Among these deep traditions, the concept of Ubuntu holds a special place, manifesting in supporting family, assisting communities, and jointly acknowledging both successes and difficulties.

This spirit of collective care influences many aspects of life, including attitudes towards finance. For many South Africans, financial decisions are rarely purely individual; a salary often supports several people, and a raise can open opportunities for an entire family. Financial success is often measured not only by personal achievements but also by the ability to help others.

This is where discussions about the 'black tax' often arise. However, reducing this topic to just one term is dangerous, as it may miss a deeper truth: supporting family is not merely a financial obligation. According to Ayanda Radabe, a senior product specialist at OM Bank, it is an expression of responsibility, gratitude, pride, and care.

She insists on not idealizing reality. The pressure associated with the need to support parents, siblings, children, and extended family can create a significant burden on working citizens in South Africa.

According to the Old Mutual Savings and Investment Monitor 2026, four out of ten working South Africans now belong to the so-called 'sandwich generation,' simultaneously supporting both children and parents or other adult dependents. Among working youth of Generation Z in South Africa, this figure reaches 43%, meaning young people who have just started their careers are already responsible for two generations.

The ultimate goal should not be a society where more people bear this responsibility. True progress lies in a society where fewer families are forced to rely on one person, allowing each generation greater access to opportunities, financial security, and economic participation.

From Financial Support to Financial Strength

One of the most significant outcomes of social mobility is the ability to create opportunities beyond a single generation. While helping the family with immediate needs remains important, long-term financial sustainability is achieved by creating pathways to independence. Such paths can include investing in education, encouraging saving habits, building reserve funds, or helping relatives obtain financial tools and services that improve their well-being.

Thus, financial support transforms from simple help in the moment into an investment in the future.

Finding Balance Without Losing Values

The concept of Ubuntu does not require self-sacrifice to the point of financial crisis. In fact, sustainable support begins with protecting one's own financial future. Setting boundaries, planning ahead, and building personal financial resilience are not acts of selfishness; they are necessary to be able to continue helping others over the long term.

The challenge for many South Africans is to find this balance: remaining committed to family and community while ensuring financial stability for themselves and future generations. This is where prudent money management becomes meaningful. It is not necessary to reduce help to those who matter, but it can be provided in a way that does not undermine your own progress, and today's support does not turn into a crisis requiring help tomorrow.

The modern banking sector plays an important role in this process. Even a simple function, such as instantly sending money to parents or siblings without incurring fees that eat into an already limited budget, changes the calculations of family support. This is the role the bank should play in this situation: not as the main protagonist, but as the second pilot. Those who give, save, and sacrifice are those who support their families.

A Legacy Worth Preserving

Radabe notes: "As we celebrate Heritage Day, perhaps the conversation should move beyond the concept of the 'black tax' and focus on the values underlying it. Ubuntu remains one of South Africa's greatest strengths. It reminds us that success is often shared, and communities thrive when people support each other."

She adds that the true measure of progress is not how many people financially support others. "It is how many families manage to become financially resilient enough to stand on a stronger foundation together. That is the future we must help build for Ubuntu: a future where caring for one another remains a defining value, and every generation has greater opportunities for financial independence and prosperity."

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Youth in South Africa celebrates Indian and South African heritage as an integral part of their identity
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Youth in South Africa celebrates Indian and South African heritage as an integral part of their identity

Heritage Day is a time when South Africans gather to celebrate the rich diversity of South Africa's cultures, languages, and traditions. During shared meals and in traditional attire, young people spoke to POST about how they navigate a dual identity—South African and Indian—and how this affects their self-awareness and cultural appreciation.

Abigail Pillay, a 20-year-old Christian from Queensburg, is a great-great-granddaughter of Padavatan Six, who helped rescue people during the Umngeni River flood in Durban in 1917. She believes that knowing her family participated in helping others in a difficult time makes the heritage very real. For her, heritage is the story of ancestors and the values they left behind, which gives her an understanding of her origins and a connection to generations of people who lived and built life in South Africa.

Abigail's great-grandfather, Gangan Padavatan, embodies values such as courage, resilience, compassion, and helping others. She emphasizes that heritage is not just a memory of ancestry but also a remembrance of what kind of people they were.

Abigail does not separate her Indian heritage from her South African identity. She sees them as 'two sides of one story': her Indian background represents the roots, and South Africa is the country where those roots grew. Her great-grandfather, being part of the Indian community in Durban, became part of the broader history of South Africa through his actions during the 1917 floods, which she takes pride in.

Dinisha Danaee, a 30-year-old travel consultant from Durban, states that heritage serves as a 'living compass that anchors my identity and guides my path forward.' She defines heritage as a vibrant tapestry of culture, values, family stories, and traditions passed down through generations, encompassing both material things (recipes, photographs) and intangible aspects (music, language).

Danaee notes that heritage provides a sense of rootedness in a rapidly changing world, offering context to her personality and reminding her of belonging to something larger. She believes that maintaining heritage is a conscious responsibility that requires actively passing down stories and values to the next generation.

Junaid Rahim, a 23-year-old sports science and management specialist from Phoenix, shares that through sports, he has made friends of different races, many of whom have been interested in his Indian culture. He notes that for him, heritage means his identity as an Indian Muslim in South Africa, including cultural beliefs, values, faith, and traditions. He practices his heritage through prayer and striving to follow the core values of Islam.

Darshan Reddy, a 30-year-old entrepreneur from Durban, upholds his heritage through family, traditions, food, and religious practices. He believes that the beauty of South Africa is that individual cultures can be embraced while remaining part of one diverse nation. He stresses the responsibility of each generation to preserve positive traditions and values.

Timika Keandra Reddy, a 27-year-old lawyer from Queensburg, says that her Indian roots and South African identity do not contradict each other. Her Indian heritage speaks to her origins, while her South African identity speaks to where she belongs. She mentions that South African Indians endured forced labor, discrimination, and apartheid, but also fought against injustice.

Kelita Shaidin Singh, a 19-year-old model and content creator from Phoenix, believes that heritage is a reminder of her roots, the people, and the values that shaped her personality. She says that heritage must not only be preserved but also carried forward by creating one's own story.

South Africa's Heritage as a Bridge Between the Continent and the World
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South Africa's Heritage as a Bridge Between the Continent and the World

Heritage is often perceived as what we inherit from our predecessors, found in monuments, museums, archives, languages, traditions, and places of memory. However, heritage extends beyond a mere reference to the past; it is also connected to understanding one's own identity, interacting with others, and shaping a desired future.

For South Africa, heritage plays a particularly significant role, as its history is closely linked to the history of the African continent and the global struggle for dignity, human rights, and freedom. The experience of liberation, transition to democracy, and constitutional settlement has generated lessons that extend beyond national borders.

The Constitution itself reflects this forward-looking goal. Its Preamble speaks to the necessity of healing past disagreements and building a unified, democratic South Africa capable of occupying its rightful place among the nations of the world. It is here that heritage can transform from a simple remembrance into a form of cultural diplomacy.

Although diplomacy is usually associated with governments, ambassadors, and formal negotiations, nations also communicate through their culture, history, people, and institutions. The realm of heritage can create a different diplomatic context where people meet not only as representatives of governments but also as individuals striving to understand one another. South Africa possesses a compelling history that can be shared.

Furthermore, it should be remembered that heritage should not be presented as a collection of isolated national stories, as African histories have always intersected. Movements, languages, ideas, cultures, and struggles crossed borders long before the emergence of modern nation-states. Therefore, South Africa has the opportunity to use its heritage to strengthen connections on the continent. Institutions such as Freedom Park serve as platforms for studying, documenting, and embodying these connections. Their mandate includes presenting African history from an African perspective and collaborating with African and international organizations in this field.

Such work can take many forms: joint research, exhibitions, conferences, educational programs, cultural exchange, memorial events, academic partnerships, and heritage tourism. These activities may seem diverse, but they share a common goal—creating opportunities for people and institutions to meet through history and culture. There is also an important opportunity to enhance the production of African knowledge.

For a long time, African history was interpreted through external frameworks. While international scholarship is important, African institutions must also have the capacity to research, preserve, and interpret their own historical systems of knowledge. Recognizing this, UNESCO highlights the importance of Africa's living heritage for strengthening cultural identity and shared values, and UNESCO's current work on African World Heritage involves capacity building and collaboration among heritage specialists. Thus, heritage institutions can become centers of knowledge, rather than just repositories of objects and memories.

This is especially relevant for youth. A young South African should have the opportunity to visit a heritage institution and learn not only about the origins of their country but also about how its history connects to the rest of Africa and the world. Similarly, a young person from another African country should have the opportunity to see aspects of their own history reflected in South Africa's heritage spaces. In this way, heritage can contribute to developing a stronger sense of African identity without diminishing the diversity of individual nations and communities.

There is also an economic aspect. Heritage-based tourism can create opportunities for local communities, cultural practitioners, researchers, entrepreneurs, and youth. International partnerships can expand these opportunities by linking heritage institutions with tourism networks, universities, museums, and cultural organizations worldwide. Recent initiatives supported by UNESCO in South Africa demonstrate the potential of partnerships that unite culture, heritage tourism, sustainable development, and community benefit.

However, perhaps the greatest diplomatic value of heritage lies in its ability to create spaces for complex conversations. South Africa's reconciliation experience does not offer a simple formula that can be exported to other countries, as every society has its own history and circumstances. Nevertheless, our experience demonstrates the importance of confronting complex historical events, rather than erasing them. The constitutional project was explicitly aimed at healing divisions, establishing democratic values, and creating a society based on human rights and social justice. These discussions remain relevant far beyond South Africa.

Shared histories between countries serve as a powerful reminder of humanity's interconnectedness. For example, our own Truth and Reconciliation Commission (TRC) drew inspiration from Chile's National Commission for Truth and Reconciliation, established by President Patricio Aylwin to investigate serious human rights violations resulting in death and disappearance during the military dictatorship from 1973 to 1990. Parallels also exist between our Freedom Park and Chile's Museum of Memory and Human Rights.

Our heritage is not just a record of where we have been. It is a resource for understanding where we are and a bridge to where we can move together. For South Africa, this bridge must extend beyond its borders, into Africa and the wider international community. If we invest in heritage as a platform for research, education, cultural exchange, tourism, and dialogue, we can ensure that our places of memory do more than just preserve yesterday. The vision of Freedom Park becoming a leading national and international icon of humanity and freedom directly points to this possibility. Consequently, we have a responsibility not only to remember the past but to make that memory useful, using it to deepen understanding, strengthen relationships, and promote a more connected Africa and a more understanding world.

Dr. Hilton Fischer is the Executive Director of the Freedom Park heritage site, located in Pretoria. He previously served as an ambassador to Chile and Indonesia, respectively.

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