São Paulo Oktoberfest takes place at Ibirapuera Park with German cuisine and music
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Viagem e Turismo
viagemeturismo.abril.com.br

São Paulo Oktoberfest takes place at Ibirapuera Park with German cuisine and music

The ninth edition of the São Paulo Oktoberfest has returned, providing a celebration for beer enthusiasts, and will take place until October 4th at the Ibirapuera Park Events Arena. The event combines typical German gastronomy with a musical selection that ranges from traditional songs to rock hits.

The venue has been completely renovated to replicate a German village. In the center is the Biertent, a covered tent that serves as the main stage, dance area, and accommodates large tables. Outside it, there is the Biergarten, a grassy area designated for meals and drinks in a relaxed atmosphere, where pets are allowed.

The menu offers classic German dishes, such as pork knuckle and sauerkraut, in addition to the SPOF Wurst, a 30-centimeter sausage developed specifically for the 2025 festival. For dessert, the Apfelstrudel combines sweet dough with apple and cinnamon, and faster options like hot dogs, french fries, and hamburgers are also available.

To accompany it, the official Oktoberfest beer is Spof Bier. This beverage, also created in 2025, was developed by WGroup under the supervision of master brewer Kathia Zanatta. Its profile, named São Paulo Festbier, is characterized by being light, balanced, and refreshing.

The event's soundtrack mixes rock classics with Germanic music, enriched throughout the days by bands such as Banda Cavalinho, Banda Bavária, Dauerlaufband, Marmorstein, and Banda do Barril. Among the scheduled tributes, Rockin’ Stones stands out on September 26th; Rafael Dentini will pay tribute to Elton John on the 27th; and the Hey Jude – The Beatles Tribute Show is scheduled for October 3rd.

The party's closing on October 4th will be performed by Os Mutantes. The band's current lineup includes Sérgio Dias, the last member of the original group, along with Julio Pires on bass, Henrique Peters on keyboards, Esméria Bulgari on vocals, Claudio Tchernev on drums, and Camilo Macedo on guitar.

The event takes place at the Ibirapuera Park Events Arena, accessible through Gate 10, located on Avenida Pedro Álvares Cabral. Dates are on weekends until October 4th, with Fridays running from 5 PM to 11 PM, while Saturdays and Sundays run from 2 PM to 11 PM. Tickets are available starting from R$ 55 on the Ticketmaster platform.

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Ibira Taste festival with gastronomy, music, and entertainment will take place in São Paulo
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viagemeturismo.abril.com.br

Ibira Taste festival with gastronomy, music, and entertainment will take place in São Paulo

São Paulo will host the first edition of the Ibira Taste festival on September 19th and 20th. The event will bring together gastronomy, music, and various forms of recreation in the Ibirapuera Obelisk area. Entry to the festival is free, and operating hours are scheduled from 11:00 AM to 9:00 PM. The festival takes place against the backdrop of the celebration of Vila Mariana's 131st anniversary.

Throughout the weekend, over 50 participants will present diverse culinary offerings. Among them are establishments such as LABAKI Deli Shop, La Crosta pizzeria, and the Japanese restaurant Hiroba Ya. Also participating are Otodoke, NY Slices Pizza, Delícias Paisas Colombiano, GIN BBQ, Xepa, Tradi Burger, La Casa Empanada, Prego Único, and Quinta do Olivardo.

For sweet lovers, treats are provided by Boleria Afetiva and Cenoradas, which offer cakes and sweets, while La Mía will feature ice desserts. Pablo Ba Pavlova will offer gluten-free and lactose-free pavlovas, and DIBLU will provide healthy gelatos.

Ibira Taste Concept

The main idea of Ibira Taste is to create an atmosphere of an urban beach zone around the Obelisk, with a schedule designed to encourage visitors to stay all day. In addition to the opportunity to eat and listen to music, guests can participate in wellness activities and enjoy the space with children and pets.

A dedicated children's corner has been organized for the youngest attendees, featuring animated characters, inflatable attractions, and free activities such as soap bubbles, recreation, and parachutes. Drawing services, makeup stations, and a slime-making workshop are also available, which are paid separately. Children's programs are scheduled for Saturday and Sunday from 2:00 PM to 4:00 PM.

A special pet zone is provided for animals, and the 'cãominhada' event will take place on both days from 11:00 AM to 1:00 PM.

Event Schedule

On Saturday (September 19th), the program includes: 11:00 AM to 12:00 PM — Wellness lesson; 11:00 AM to 1:00 PM — cãominhada; 12:00 PM to 1:30 PM — Coffee Party with DJ; 2:00 PM to 3:30 PM — Embrazza; 4:00 PM to 6:00 PM — Dom Paulinho; and 6:30 PM to 8:00 PM — Anna Lu (group). The day will conclude with DJ Disco Hour from 8:00 PM to 9:00 PM.

On Sunday (September 20th), the schedule is as follows: 11:00 AM to 12:00 PM — Wellness; 11:00 AM to 1:00 PM — cãominhada; 12:00 PM to 1:30 PM — Coffee Party with DJ; 2:00 PM to 4:00 PM — Session Groove; 4:30 PM to 6:00 PM — Fun7; 6:30 PM to 8:00 PM — Paula Marchesini; and 8:00 PM to 9:00 PM — DJ Disco Hour.

The festival venue is the Ibirapuera Obelisk, located at Av. Pedro Álvares Cabral, s/n, Vila Mariana, São Paulo. The dates are September 19th and 20th, from 11:00 AM to 9:00 PM. Entry is free.

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