The Toyota Fortuner is in high demand among buyers, which is attributed to the lack of worthy competitors in the market. Despite the overall decline in Toyota's car sales, demand for this model remains high.
In August 2026, Toyota's total sales dropped by 3%, with the company delivering 28,410 vehicles. However, Fortuner sales showed the opposite trend: despite the overall decrease in company sales, the volume of Fortuner deliveries increased. In August 2026, 3,504 units of Fortuner were delivered, representing a growth of 39.7% compared to the same period last year.
Furthermore, compared to July, sales of this SUV grew by 9.9% in August. As for other Toyota models, Hyryder sales decreased by 9.5%, reaching 8,234 units. Sales of Innova and Hycross also fell by 4%, totaling 8,963 units in August. The most significant drop was recorded for the Glanza, whose sales fell by 71%; only 1,480 units were sold in August, compared to 5,102 units in August of last year.
The Toyota Fortuner is not a budget option; the current model price is 34.76 lakh rupees, including export duties for the gasoline version. The car is equipped with a 2.8-liter diesel engine and offers manual or automatic transmission options, as well as rear-wheel drive and all-wheel drive. The Fortuner belongs to the 'body-on-frame' SUV class, and it is preferred by buyers who require a diesel engine, a three-row cabin, 4x4 equipment, and a large SUV simultaneously. Buyers value the Fortuner not only for having all necessary features but also for the reliability of the Toyota brand.
Recently, the Kia Sorento entered this segment, available at a starting price of 27.99 lakh rupees. This model offers a 2.2-liter diesel engine with 193 hp and a turbocharged gasoline engine with a hybrid system, as well as all-wheel drive capability for both powerplants. The Kia Sorento is available in 6 and 7-passenger configurations.