Hindustan Motors plans to resume vehicle production, as the Ambassador model once dominated the Indian market and was considered a symbol of 'power,' often used by major political figures and high-ranking officials.
Currently, there are rumors that the company intends to bring this model back to the market. According to reports, Hindustan Motors aims to start vehicle production in Uttarpara, West Bengal. This time, the focus will be on electric vehicles.
The CKCA Birla group has contacted the West Bengal government regarding this matter, but no response has been received from the state government yet. It is worth noting that Hindustan Motors ceased operations in 2014, and for West Bengal, this could represent an opportunity to re-enter the automotive ecosystem after approximately two decades.
After the Tata Nano project left Singur in 2008, the state did not receive major investments in the automotive sector. Nevertheless, the CKCA Birla group remains active in the auto components industry. According to available data, Hindustan Motors' new EV plant may become a joint venture with some American or European company.
The emergence of these news stories has once again sparked discussions about the return of the Ambassador, although currently, these are only speculations, and no concrete information has appeared. The return of the Ambassador is complicated by the fact that Hindustan Motors does not hold the rights to use this name.
In 2017, Hindustan Motors sold the rights to this name to the Peugeot SA group for 80 million rupees, meaning the company cannot use this designation directly. Many renders of the Ambassador EV can be seen on social media, but none of them are real. Even if Hindustan Motors returns to the automotive sector, its name will not be Ambassador.
This is not the first time Hindustan Motors has taken such steps; previously, the company also signed a memorandum of understanding with a European company, but this project stalled due to the lack of permission to launch production in Uttarpara.


