A special K-Food corner has opened in Korzinka stores in Tashkent, offering Korean food products and beverages. The grand opening ceremony took place on September 22 at the Korzinka store on Oybek Street.
The ceremony was attended by the South Korean Ambassador to Uzbekistan, Won Do Young, and Korzinka CEO Pedro Martino. According to the embassy, this K-Food Corner is operating in a trial mode across three Korzinka branches from September 14 to October 11.
In addition to Korean ramen dishes, customers can purchase over twenty items, including salads, seafood, sweets, and sauces. It is planned that the assortment will be expanded soon with fresh fruits from South Korea.
Ambassador Won Do Young stated that the idea for creating a specialized Korean cuisine corner arose after attending the UzFood 2026 international exhibition. He noted the high interest of Uzbek consumers in South Korean products and mentioned that after the exhibition, he approached the Korea Trade-Investment Promotion Agency (KOTRA) and Korea Eximbank with this proposal.
The Ambassador also emphasized the significance of the project's launch date. On September 14, leaders of South Korea and Uzbekistan held a summit in Seoul, where both sides agreed to expand cooperation in areas such as transport, infrastructure, manufacturing, strategically important minerals, artificial intelligence, pharmaceuticals, and biotechnology.
According to Won Do Young, direct interaction between the peoples of the two countries plays an important role alongside intergovernmental cooperation. He believes that the K-Food Corner is intended to serve as such a bridge and contribute to strengthening cultural ties between South Korea and Uzbekistan.
Pedro Martino characterized the project as a practical example of cooperation that develops not only between governments and large companies but also among ordinary citizens. He added that Korzinka launched the project in a test format and expects a positive reaction from customers, especially youth interested in Korean culture, whether it be cosmetics or K-pop.
Martino noted that some residents of Uzbekistan are already familiar with Korean goods, but they lack places to purchase them. If the trial period is successful, the company intends to increase both the product range and the geographical reach of the project.