The Spring-Summer 2027 Fashion Week, starting on Tuesday, includes several significant events, among which is the debut presentation by Moschino. This show will feature the duo Loris Messina from France and Simone Rizzo from Italy, who previously gained critical acclaim for their urban brand Sunnei.
Concurrently, the luxury fashion industry in Milan is striving to refocus attention on craftsmanship, given the sector's difficulties. Among the anticipated events are also updated collections from Gucci and Fendi.
Gucci is expected to present the second collection by provocateur Demna, occurring against a backdrop of a challenging period for Italian luxury, driven by macroeconomic tension and a slowdown in the Chinese market. Furthermore, Maria Grazia Chiuri will hold her second fashion show for Fendi.
Carlo Capa, head of the Italian Fashion Chamber, noted at the beginning of the month that 2026 began with a difficult January, but they managed to hold steady in the second quarter, calling it a 'miracle' of the sector's survival amid numerous problems. The Chamber forecasts a narrower decline in sector revenue, expected to be 1.6 percent for the year; meanwhile, growth is observed in cosmetics and an improvement in the clothing situation, while footwear continues to face challenges.
One factor offering hope is the change in personnel, as Tony Belloni, President of LVMH Italy, stated, 'many houses have changed designers, which inevitably generates interest in the fashion world.'
New Boutiques
Prada, whose runway show is scheduled for Tuesday afternoon, has opened a new flagship store in the luxurious Galleria Vittorio Emanuele II, where the brand was founded in 1913. The store spans eight floors and extends beyond boutiques, a confectionery, and a contemporary art space, including a new underground gallery, museum, and extensive private salons.
The goal of this large-scale store is to cater to the wealthiest clients visiting Milan, as well as to provide a luxurious venue for events, thereby strengthening the brand's image. Prada CEO Andrea Guerra stated in a release that this monumental store 'clearly expresses its vision, fostering dialogue with its audience through an experience where culture, creativity, hospitality, and retail come together.'
In the same gallery, near the Duomo di Milano, Vogue magazine is organizing a show on Tuesday dedicated to 'Italian craftsmanship and creativity in the age of technology.' It will feature dancers Roberto Bolle from La Scala and American model Alex Consani, among other celebrities.
Nearby, on the elegant street of Montenapoleone, Dior has also opened its new multi-story boutique, which includes a restaurant run by Michelin-starred chef Enrico Bartolini. Milan holds immense significance for the parent company Dior, LVMH. The global luxury leader has recently unveiled new stores for its brands Louis Vuitton, Tiffany & Co, and Bulgari.
The group has also invested in its cashmere specialist Loro Piana, opening a new factory last week in Gemma, at the foot of the Alps in Piedmont. About 200 employees there produce sweaters and other knitted goods. Frederic Arno, CEO of Loro Piana and son of the LVMH CEO, announced at the opening ceremony that the new factory is part of the company's vertical integration of knitwear production.
On the Milanese runways, alongside brands such as Giorgio Armani and Roberto Cavalli, Portuguese labels Marques’Almeida and Miguel Vieira will present their first shows, as will Ecuadorian designer Neithan Ruiz. A farewell show will also take place: Glenn Martens will present his final collection for Diesel, a brand he successfully elevated to the high-end segment over the past five years. His successor as the Belgian designer has not yet been appointed, but he will remain within the Diesel group, at Maison Martin Margiela.