The tourism industry in Cape Town has started a new season with the arrival of the cruise ship Pacific World, which was the first liner of the 2026/27 season. The vessel docked at the Cape Town Cruise Terminal on Thursday, according to a statement from Cape Town Etc.
The arrival of this ship marks an important milestone, as it carried 1397 passengers, most of whom arrived from Japan. Their welcome was accompanied by traditional local music and entertainment in honor of Tourism Month.
This first call signifies the growing popularity of Cape Town and the Western Cape as a primary destination for cruises, as well as as a departure point for broader routes across South Africa.
Pacific World is part of the fleet of Peace Boat, an innovative non-governmental organization based in Japan. This organization promotes peace, human rights, sustainable development, and international cooperation through its global travels and educational programs.
The economic impact of cruise tourism is significant. In the 2024/25 season alone, cruise tourism brought R1.79 billion to the GDP of the Western Cape, contributing to business development, job creation, and providing tangible benefits to the entire tourism value chain.
The latest data on the economic impact of the 2025/26 season is expected to be published soon, further highlighting the importance of this sector.
Thinele Stander, CEO of Wesgro, emphasized the contribution of the cruise sector to the growth of provincial tourism. She noted that 'the key driver of this success is the power of public-private partnerships underpinning Cruise Cape Town. Through collaboration between government, industry, and private sector partners, we can attract more cruise calls, increase visitor numbers, and maximize the economic opportunities generated by the cruise economy.'
Andre Blaine, Executive Director for Maritime and Industrial Affairs at V&A Waterfront, expressed similar views, noting that 'every arrival of a cruise ship creates value that extends far beyond the terminal. Cruise visitors contribute significantly to local businesses, attractions, restaurants, tour operators, and accommodation providers, stimulating visitor spending throughout Cape Town and the wider region.'
Alderman James Vos, City Council member for Economic Growth in the City of Cape Town, reiterated the importance of cruise tourism for enhancing the city's competitiveness as a global tourist destination. He explained: 'Through strategic destination marketing and strong partnerships, we are working to attract more visitors and develop the tourism economy. Cruise tourism is a key factor in these efforts, generating jobs, supporting local businesses, and creating economic opportunities for residents across the city.'
Dr. Ivan Meyer, Minister of Agriculture, Economic Development and Tourism of the Western Cape, congratulated the arrival of Pacific World. He stressed that the start of the cruise season demonstrates the strength of collaboration in developing Cape Town's growing visitor economy. Meyer added: 'Cruise tourism directly contributes to the goals of the Western Cape Government's Employment Growth Strategy by stimulating tourism growth, creating employment opportunities, supporting small businesses, and activating economic activity across the province.'



