Syrian Entrepreneurs Visit Uzbek Enterprises to Study Production Capabilities
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Syrian Entrepreneurs Visit Uzbek Enterprises to Study Production Capabilities

A delegation of entrepreneurs from the Syrian Arab Republic, currently in Uzbekistan on a business trip, began its familiarization program with a visit to the IMZO plant. This enterprise specializes in the production of aluminum and window profiles, as well as modern facade solutions.

IMZO is one of the leading manufacturers in this industry, employing about 2500 staff. The total area of the plant is 16 hectares, and the annual export volume reaches 20,000 square meters. During the visit, the Syrian entrepreneurs were provided with information about production capacities, applied modern technologies, and product range. Members of the delegation were also able to personally observe the production processes.

The Syrian entrepreneurs highly appreciated the scale of the enterprise and its production technologies, showing particular interest in goods intended for the construction industry. This sector is especially important for Syria, as infrastructure restoration and construction are actively underway in the country, supporting high demand for solutions such as aluminum products, window products, and facade systems.

The visit included discussions on prospects for exporting Uzbek products to the Syrian market, as well as establishing trade relations and implementing joint projects in the future.

The second industrial facility in the familiarization program was Almerro Group, which produces confectionery under the Krember brand. This was the second stop for the Syrian delegation in Uzbekistan. Guests received information about the company's production capabilities, assortment, and export potential.

The Almerro Group production complex covers 8.5 hectares and consists of three buildings, with a total production area of 70,000 square meters. About 1000 people work at the enterprise. The company's annual export volume is estimated at 20 million US dollars, with products supplied to 15 countries.

At the end of the visit, the Syrian entrepreneurs discussed opportunities for expanding trade and economic cooperation in the food industry, as well as establishing new business contacts.

As part of the visit of the Syrian Arab Republic business community delegation to Uzbekistan, participants also familiarized themselves with the activities of Zelal Tekstil. During this visit, they were presented with information about production processes, product range, and opportunities in the textile sector. The parties held negotiations on implementing joint projects in the textile sector, exchanging experience, and developing investment cooperation. The meeting also included proposals for establishing practical ties and jointly implementing promising projects.

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Dubai Entrepreneur Launches App to Support Tourism in Syria
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www.khaleejtimes.com

Dubai Entrepreneur Launches App to Support Tourism in Syria

After fourteen years of war, which led to Syria's disconnection from digital technologies, an entrepreneur from Dubai hopes to contribute to the country's tourism sector recovery with a mobile application. Rami Kayem, co-founder of the Dubai hotel company 121 Living, introduced 'My Syria'—the first super-app in the country.

This application allows users to book hotels, taxis, car rentals, beauty services, and much more in one place. The launch took place on July 30th with the support of the Syrian Ministry of Tourism.

Rami, who was born in Syria and lived in Dubai for almost twenty years, noted that it was the UAE that shaped his vision. He stated: 'When you live in Dubai, the UAE sets the standard for services, hospitality, and e-commerce. We have learned a lot here.'

Even the app's name reflects this inspiration. Kayem explained that 'My Syria' is inspired by the local trend of saying 'My Dubai.'

Kayem aims to fill a significant gap in the market. Currently, services like Airbnb or Booking.com are absent in Syria. 'The only way to book a hotel is to call the hotel and transfer money,' he explained. 'Therefore, we decided to create this application and bring Syria online.'

He also emphasized that the problems go beyond technology, including logistical and mental barriers. Many hotels have operated offline for a long time and are slowly adapting to online booking systems. Furthermore, despite the official lifting of sanctions, practical obstacles remain: 'If you are in Syria, you always need a VPN or proxy to open many things—even the Apple Store.'

However, support from the new government has been strong. Kayem reported that they met with the Minister of Tourism two or three times, and that the new government genuinely wants the country to be like Dubai.

Mazen Al-Salkhani, the Syrian Minister of Tourism, stated: 'Our role is to create a favorable environment that allows the private sector to develop innovative digital solutions that improve visitor experiences, strengthen business, and increase the sector's competitiveness.' He added that the launch of the 'My Syria' app demonstrates the value of public-private partnership. He invited leading technology companies—global, regional, and local—to explore the significant opportunities presented by the path of Syria's digital transformation, not only in tourism but also in the broader economy.

Kayem is convinced that the fundamental foundations of tourism in Syria have always existed thanks to ancient cities, mountains, beaches, and historical sites. He believes that 'Syria is one of the oldest countries in the world, and the foundations of tourism are definitely there.'

Currently, the application offers eight services in Damascus, with plans to expand them to over 40 services in all 14 cities of Syria. It is also the first platform in Syria to support cross-border digital payments via Apple Pay, Google Pay, Visa, Mastercard, and American Express.

Kayem's ambitions are not limited to Syria's borders. He expressed a desire to create 'My Syria, My Jordan, My Iraq, and My Lebanon.' For now, he is focused on the future and grateful for the support received, noting that 'the Ministry of Tourism is working very actively with us, and I greatly appreciate their efforts.'

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