The Fendi bag, which costs 9.5 lakh rupees, is made using mirror work, but the product description does not specify that it is specifically Gujarati craftsmanship.
Fendi calls this model the Multicolour Re-Edition Baguette, and although the description mentions mirror work, there is no explicit designation of its origin as Gujarati craftsmanship or recognition of its Indian heritage.
The creation of this bag required immense labor: 138 hours of talented women from Chanakya who hand-embroidered the item using 475 mirrors and 39,500 beads with intricate embroidery.
This case raises a broader question about traditional Indian craftsmanship on the global elite fashion stage. A discussion arises about how the origin of traditional crafts should be acknowledged when they enter the global luxury scene.
If an item with a high price, such as 9.5 lakh rupees, carries a history, shouldn't the origin of the craft be clearly stated?