Those planning to purchase a new smartphone are advised to wait a little longer, as a favorable promotion is expected during the Big Billion Days 2026 sale from Flipkart. The date of this major festive sale has already been announced, and numerous offers are anticipated, especially for expensive models such as iPhone, Samsung Galaxy, and Google Pixel.
Flipkart confirmed that the Big Billion Days Sale 2026 will start on October 9th. Flipkart Plus, Flipkart Black users, and holders of Flipkart Credit Cards will receive early access to deals starting from October 8th, one day earlier than other customers.
Although Flipkart has not yet disclosed final prices for all smartphones, which prevents stating exactly which phone will be sold at a large discount, the company has begun providing information on bank offers and various deal formats. Therefore, if you plan to change your phone, it is wise to postpone the purchase until October.
Typically, significant discounts are offered on various iPhone models during the Big Billion Days sale. For example, the recently released iPhone 18 Pro is a very expensive device, so good offers can be expected on older generations of iPhone within this promotion.
Currently, many expensive smartphones have appeared on the market, and the prices of some models have also increased. In this regard, before purchasing an expensive phone, it may be necessary to wait for Big Billion Days. It should be noted that when paying with Axis Bank and ICICI Bank cards during the sale, an instant discount of 10 percent will be provided, although this depends on certain conditions. Additionally, a 10 percent discount is offered when using the Flipkart Axis Bank Credit Card, and offers with some UPI partners and payments will also be available.
Thus, if the phone price decreases during the sale and then a bank offer is applied, the final cost can be significantly lower than on regular days. Exchange offers may also be available, allowing you to reduce the cost of the new device by trading in an old one.
Apple iPhone, Samsung Galaxy, and Google Pixel phones are expected to generate the most interest during Big Billion Days. According to 91Mobiles, a discount is expected on flagship models from Samsung, iPhone, and Google Pixel. The iPhone 17 may also become a main focus of this sale. Since Apple recently changed the price of the iPhone 17, there may be many customers expecting offers on this model. A good deal on older iPhone models, such as the iPhone 16, is also expected, although Flipkart has not yet announced their final price.
Samsung Galaxy S26 Ultra and the Galaxy S26 series will also be featured. Especially if a bank discount and trade-in offer are active during the sale following recent price increases, the effective price of the phone could decrease significantly. Google Pixel may also play an important role in this sale. However, it should also be noted that Flipkart has not yet confirmed the pricing policy for any specific Pixel models, so decisions based on price rumors should not be made.
During Big Billion Days, one should not limit themselves to searching only for general discounts. Flipkart has announced various deal formats, including Price Crash, BBD Specials, Tick Tock Deals, Brand Hours, Double Discount, and Rush Hours. Some of these offers may be time-limited.
This means that the price of the phone you are interested in will not be constant. You can get a big discount on specific models at a specific time. For this reason, it is best to note down the current price of the desired phone before the sale begins.