Talabat has launched two initiatives related to the start of the academic year for families in the United Arab Emirates (UAE). These promotions include a partnership with GEMS Education and the 'The Good Stuff Giveaway' campaign, coinciding with families returning to their regular school routines in September.
The main focus of these activities is to meet parents' needs for groceries, dry goods, and daily necessities during one of the busiest periods of the year. As part of the collaboration with GEMS Education, talabat mart delivers its products directly to selected schools, while The Good Stuff Giveaway allows customers to win a Talabat credit when placing food and grocery orders.
These programs are being implemented as families adapt to the beginning of the new academic year, when the daily schedule once again includes trips to school, preparing lunches, grocery shopping, and after-school activities.
During the first two weeks of September, a specially designed talabat mart bus will visit 10 GEMS Education schools in Dubai, Sharjah, and Abu Dhabi. This bus will be present at the participating schools during the back-to-school period, giving parents the opportunity to experience the concept of a mobile grocery store while dropping off children at school.
As part of this activation, over 10,000 family shopper bags will also be distributed. These bags will contain selected healthy products and essential items available through talabat mart. Parents will also receive talabat mart vouchers that can be used after the school activation concludes. This partnership integrates the event directly into school communities and links it to the routines parents are already managing in the first weeks of school.
The start of the academic year traditionally leads to increased demand for household goods, especially those used for lunches, snacks, and meals throughout the week. This activation aims to bring some of these goods closer to parents during school runs. Furthermore, this initiative provides talabat mart with a physical presence in schools across three emirates and introduces families to the products available in its grocery delivery service.
Alongside the GEMS Education partnership, Talabat has introduced the 'The Good Stuff Giveaway' promotion for customers across the UAE. Under this promotion, customers who place three orders within one week are automatically entered into a weekly draw with a chance to win 5,000 AED in Talabat credit. For every additional three orders placed during the same period, another entry into the draw is provided. The promotion applies to both food and grocery orders placed through Talabat.
Each week, Talabat will select 20 winners as part of the campaign, with an expected total of 100 winners. This promotion is tied to regular orders placed through the platform and does not require customers to participate in a separate contest after meeting the required number of orders.
Symonida Subotich, Vice President and Managing Director of talabat UAE, noted: 'The back-to-school season can be stressful for families, and we wanted to make it a little easier.' She added: 'Whether you are buying snacks for the week or ordering a quick dinner after picking up the kids from school, every order brings customers closer to winning.'
The campaign covers orders that may already be part of the family's weekly routine, including restocking groceries, lunchbox supplies, and food orders for after school or work. Including both food and grocery orders covers two main consumer categories for Talabat and gives customers several ways to qualify for the weekly draw.
Both initiatives are positioned around practical needs that arise with the start of the academic year. The collaboration with GEMS Education brings talabat mart into school communities, while The Good Stuff Giveaway operates through the company's existing ordering platform. The school activation focuses on direct interaction with parents in participating GEMS campuses, whereas the giveaway is open to Talabat users who meet the order quantity requirements. Together, these two events provide the company with both an on-the-ground and a digital presence during the back-to-school period.


