allworld.mediaNews from all over the world
Spotify launches monetization program for podcasts in Brazil
Read more
Tecnoblog
tecnoblog.net

Spotify launches monetization program for podcasts in Brazil

Spotify announced on Thursday, September 17th, the introduction of the Spotify Partner Program in Brazil. This initiative, which is already operational in the United States, Europe, and Australia, will be gradually implemented over the coming months.

The program aims to allow Brazilian podcast and videocast producers to generate revenue through the platform itself, utilizing various income streams. The monetization model resembles that adopted by other streaming platforms, such as YouTube.

Creators can receive compensation based on listening time provided by subscribers or through the display of automatic advertising to free users. This feature should simplify profit generation for shows that previously needed to negotiate directly with advertisers. Additionally, Spotify will provide management tools for these creators while testing a feature to eliminate ads.

Beyond Brazil, the Spotify Partner Program will be extended to more than 35 countries and territories. In Latin America, the expansion will include Mexico, Colombia, Chile, Peru, Ecuador, Argentina, Uruguay, Paraguay, and Bolivia. Arrival in these new markets will occur progressively over the next few months.

The Spotify Partner Program integrates three monetization methods for participating content. To qualify, producers must have one thousand followers on Spotify and register two thousand hours of playback in the last 30 days, in addition to having released at least three episodes.

According to Spotify, there has been an increase of over a third in monthly payments to participants since the eligibility requirements were relaxed. Videocasts included in the program also showed an average growth of over 45% in consumed hours after the initiative began.

Success stories include the podcast SOLVED by Mark Manson, which managed to triple its audience on Spotify, and Mystery Mondays by Bella Fiori, which started funding social causes with the earnings generated by the program.

The novelty also changes the experience for subscribers who consume video podcasts. In programs that join, Spotify will stop showing dynamically inserted advertisements during playback. However, commercial breaks recorded by the hosts themselves, including sponsorships agreed upon directly between creators and brands, will remain visible.

Similar stories

Spotify launches option to exclude children's music from platform recommendations
Read more
tecnoblog.net

Spotify launches option to exclude children's music from platform recommendations

Spotify has implemented a new feature that allows users to prevent songs classified as children's or family-friendly from impacting the suggestions made by the platform. This new feature is located in the app settings and ensures that these plays are not counted as part of the user's preferences.

This update was primarily developed for families who use Spotify to listen to music with their children but wish to prevent this type of content from interfering with recommendation algorithms. According to Spotify, this setting also affects features such as Discover Weekly, Daily Mix, and Wrapped.

The control is being made available globally for all types of Spotify subscriptions. Although it comes activated by default, it can be disabled at any time. When turned off, children's and family music stops influencing personalized recommendations. It is important to note that the user retains the freedom to search, listen normally, and create playlists with these tracks.

Spotify exemplifies this content with favorite children's animation songs, soundtracks from family-oriented TV shows, and traditional folk songs. Furthermore, the change has a retroactive effect, meaning that previously played children's music will no longer contribute to the taste profile and the data used by Wrapped.

In practice, this means that a previously listened-to children's track or artist should no longer appear among the user's most listened-to due to those plays. Spotify estimates that the modification may take up to 48 hours to reflect in personalized recommendations.

To manage this influence, the user needs to access Spotify on their mobile phone and follow a specific procedure. After implementation, children's and family music remains accessible in the app, but loses its ability to shape recommendations and listening data used to personalize the experience.

This novelty integrates the control tools present in Spotify family accounts. The company specifically mentions accounts managed for young listeners, which offer a dedicated environment for musical discovery and controls that can be adjusted by parents or guardians. These accounts are aimed at listeners aged 13 or younger, or the equivalent age established in each location, and include an exclusive music library and an annual Wrapped experience. Free users received this parental control back in July of this year.

Popular