São Paulo will host the first edition of the Ibira Taste festival on September 19th and 20th. The event will bring together gastronomy, music, and various forms of recreation in the Ibirapuera Obelisk area. Entry to the festival is free, and operating hours are scheduled from 11:00 AM to 9:00 PM. The festival takes place against the backdrop of the celebration of Vila Mariana's 131st anniversary.
Throughout the weekend, over 50 participants will present diverse culinary offerings. Among them are establishments such as LABAKI Deli Shop, La Crosta pizzeria, and the Japanese restaurant Hiroba Ya. Also participating are Otodoke, NY Slices Pizza, Delícias Paisas Colombiano, GIN BBQ, Xepa, Tradi Burger, La Casa Empanada, Prego Único, and Quinta do Olivardo.
For sweet lovers, treats are provided by Boleria Afetiva and Cenoradas, which offer cakes and sweets, while La Mía will feature ice desserts. Pablo Ba Pavlova will offer gluten-free and lactose-free pavlovas, and DIBLU will provide healthy gelatos.
Ibira Taste Concept
The main idea of Ibira Taste is to create an atmosphere of an urban beach zone around the Obelisk, with a schedule designed to encourage visitors to stay all day. In addition to the opportunity to eat and listen to music, guests can participate in wellness activities and enjoy the space with children and pets.
A dedicated children's corner has been organized for the youngest attendees, featuring animated characters, inflatable attractions, and free activities such as soap bubbles, recreation, and parachutes. Drawing services, makeup stations, and a slime-making workshop are also available, which are paid separately. Children's programs are scheduled for Saturday and Sunday from 2:00 PM to 4:00 PM.
A special pet zone is provided for animals, and the 'cãominhada' event will take place on both days from 11:00 AM to 1:00 PM.
Event Schedule
On Saturday (September 19th), the program includes: 11:00 AM to 12:00 PM — Wellness lesson; 11:00 AM to 1:00 PM — cãominhada; 12:00 PM to 1:30 PM — Coffee Party with DJ; 2:00 PM to 3:30 PM — Embrazza; 4:00 PM to 6:00 PM — Dom Paulinho; and 6:30 PM to 8:00 PM — Anna Lu (group). The day will conclude with DJ Disco Hour from 8:00 PM to 9:00 PM.
On Sunday (September 20th), the schedule is as follows: 11:00 AM to 12:00 PM — Wellness; 11:00 AM to 1:00 PM — cãominhada; 12:00 PM to 1:30 PM — Coffee Party with DJ; 2:00 PM to 4:00 PM — Session Groove; 4:30 PM to 6:00 PM — Fun7; 6:30 PM to 8:00 PM — Paula Marchesini; and 8:00 PM to 9:00 PM — DJ Disco Hour.
The festival venue is the Ibirapuera Obelisk, located at Av. Pedro Álvares Cabral, s/n, Vila Mariana, São Paulo. The dates are September 19th and 20th, from 11:00 AM to 9:00 PM. Entry is free.

