To truly transform the value chain in South Africa's poultry industry, the sector must move beyond simple micro-projects. Ishmael Sunga, CEO of Sacau, strongly advocates for empowering young entrepreneurs to lead medium-sized enterprises.
The South African poultry sector is at a strategic crossroads. It can continue to grow on the fringes, attracting more small and marginal producers into an already crowded space of survival, while the most profitable parts of the chain remain in the hands of a few large integrated companies. Or it can make a more decisive choice: intentionally create this missing middle tier.
This missing middle tier represents a new generation of professionalized, medium-sized businesses led by young men and women. These enterprises are capable of turning local demand into ownership, production into decent jobs, and poultry farming into a serious engine of inclusive industrialization.
The poultry value chain does not just need more producers; it needs a stronger class of businesses between small-scale operations and large integrated corporations. This is what the 'missing middle tier' is: the underdeveloped space where commercially disciplined, medium-sized enterprises should operate, grow, supply formal markets, and create decent jobs.
If this space remains empty, the sector will maintain a structural division between informal subsistence activities and large firms that dominate feed production, processing, distribution, and market access. Many promising operators in the poultry value chain are too advanced to support micro-enterprises but are not yet strong enough to win major commercial contracts, gain access to affordable financing, consistently meet formal standards, or negotiate effectively with large buyers. Without targeted support, they remain trapped below scale, and the industry continues to reproduce exception.
Poultry farming is one of the most practical areas for creating this missing middle tier because demand is high, production cycles are relatively short, and opportunities exist across the entire value chain. Medium-sized enterprises led by young women and men can operate in broiler and egg production, feed distribution, incubators, chick supply, veterinary services, housing construction, slaughtering, cold storage, transportation, packaging, aggregation, branding, and market distribution. Thus, the opportunity is not limited to farming; it extends to every link that supports the poultry economy.
Creating this level is not charity; it is an economic necessity. Medium-sized poultry enterprises can create more jobs than fragmented micro-projects, remain more tied to local conditions than large corporations, and respond more flexibly to regional, suburban, rural, and institutional markets. They can transform youth from program participants into employers, asset owners, service providers, aggregators, and suppliers to formal markets.
Equally important, they can act as an attraction factor for small and marginal operators by creating structured demand, aggregation channels, service networks, and market discipline.
Young women and men must be at the center of this strategy, as they represent the next generation of entrepreneurial leaders. They are more likely to adopt digital tools and artificial intelligence, keep accounts, use mobile payments, sell products online, organize through platforms or clusters, and experiment with new business models. Women entrepreneurs, already active in food trade and community supply networks, are particularly well-prepared to build strong customer relationships, manage distribution, and strengthen household and community food security.
This new generation can also contribute to the professionalization of the poultry value chain. Many young men and women possess higher capabilities necessary to navigate the complexities of modern value chain systems: digital literacy, systems thinking, adaptability, data interpretation, networking, innovation, and problem-solving in production, finance, logistics, and markets. With access to modern tools, technical knowledge, and global experience, they can raise standards, improve productivity, strengthen biosecurity, use evidence to make better business decisions, and build enterprises with regional and global ambitions.
If young entrepreneurs are left at the subsistence level, they will remain dependent on grants, vulnerable to market shocks, and unable to change the structure of the industry. But if they receive targeted support to become medium-scale operators, they can form a bridge between informal production, smallholder participation, and large agribusiness systems. This is where entrepreneurship development becomes transformative: it creates enterprises that can hire, invest, supply, comply, compete, and grow.
Professionalization must be seen as the foundation for developing the missing middle tier. Small and new poultry enterprises cannot compete, scale, or supply goods to formal markets if they remain in informal practices, weak record-keeping, inconsistent production standards, and limited compliance with food safety, animal health, and consumer requirements. Therefore, professionalization is not an optional soft option; it is the discipline that transforms promising operators into creditworthy, investable, and contract-ready enterprises.
This requires strong corporate governance, production planning, financial control, traceability, biosecurity protocols, quality assurance, contract management, customer service, and digital systems for accounting, payments, logistics, and market intelligence. It also requires recognized training programs, internships, mentorship, coaching, and certification pathways that reduce risks for young men and women and give them the authority to access financing, meet procurement standards, negotiate with buyers, and confidently transition into higher-value segments of the poultry value chain.
In practice, professionalization means creating enterprises that can produce to specification, price accurately, fulfill contracts, manage disease risks, maintain reliable records, adhere to delivery schedules, and continuously improve their performance. Without this foundation, financing becomes risky, markets remain inaccessible, and enterprise support breeds dependency rather than competitiveness.
To occupy the niche of the missing middle tier, young entrepreneurs need more than motivation and training. They need an enterprise development platform that combines political support, blended finance, shared infrastructure, technical assistance, professionalization systems, and guaranteed or structured market access. The following priorities should guide sector development programs, government policy, and private investment:
• Creation of medium-sized poultry enterprise clusters led by youth and women, linked to incubators, abattoirs, cold storage, feed depots, and logistics hubs. • Provision of staged financing that grows with the business, moving entrepreneurs from startup and expansion support to working capital, asset financing, and commercial credit.
• Conclusion of offtake agreements with retailers, government agencies, wholesalers, processors, and food service businesses so that enterprises can grow based on real demand.
• Establishment of robust management systems regarding production efficiency, animal health, financial control, compliance, labor management, quality assurance, and contract fulfillment.
• Opening up opportunities across the value chain so that young entrepreneurs can own businesses in services, logistics, processing, raw materials, and marketing, not just primary production.
• Policies and regulators: Recognize the development of medium-sized poultry enterprises as a priority for industrialization and employment; lower barriers to formalization; strengthen biosecurity and food safety systems; and align youth, agricultural, SME, and industrial policies.
• Sector development actors: Shift from short-term project support to integrated enterprise development platforms that combine incubation, coaching, certification, infrastructure access, market linkage, and results-based skills upgrading.
• Development institutions and commercial financiers: Create blended finance windows, credit guarantees, working capital facilities, and asset financing products linked to proven business performance, offtake agreements, and professionalization milestones.
• Industry players, retailers, and processors: Utilize supplier development programs, offtake contracts, technical assistance, and local procurement commitments to integrate medium-sized enterprises led by youth and women into formal value chains.
• Producers and educational institutions: Create pipelines of capable young entrepreneurs through mentorship, peer learning, internships, certification, business coaching, and practical experience in commercially viable poultry models.
The missing middle tier must be viewed as a conscious developmental milestone for the poultry industry. Government, industry, development institutions, retailers, producers, educational institutions, and development partners must work together to create a new generation of medium-sized enterprises led by young women and men. The absence of the missing middle tier should be a critical indicator of successful industry transformation: proof that the sector is no longer stuck between subsistence activities and concentrated large-scale ownership, but is building a broader, more inclusive, and competitive base of enterprises.
The choice is clear: either the missing middle tier remains empty, and the industry continues to reproduce exception, or it is intentionally filled with capable, ambitious, and well-supported medium-sized enterprises. These enterprises can meet commercial standards, create local jobs, expand ownership, strengthen food security, and give young women and men a real stake in the future of a data-driven, science-based, ICT-enabled, globally ambitious poultry economy. Thus, ensuring the sustainability of poultry in South Africa means ensuring the sustainability of enterprise ownership—and that starts with creating the missing middle tier.



