The US technology giant Meta, which owns popular social applications such as WhatsApp, Facebook, Instagram, and Messenger, introduced its Meta One service subscription on Tuesday, with prices starting from 5.99 dirhams per month.
This service provides individual users, content creators, and businesses with expanded access to professional features and artificial intelligence (AI) tools across the company's entire suite of applications. Meta has combined over 50 features already available in Instagram, Facebook, WhatsApp, and Meta AI, with future plans including AI glasses and editing tools.
According to the company, there are currently over 15 million registered subscriptions and trial periods. Meta emphasized that the core functionality of all applications and Meta AI will remain free; subscriptions unlock additional specialized capabilities and extended AI usage beyond the free tier.
Meta One develops the concept of individual product plans launched earlier this year, such as Instagram Plus, Facebook Plus, and WhatsApp Plus, which the company claims demonstrate a high degree of user retention.
Recently, Instagram Plus gained the ability to use custom fonts in Direct and Stories, as well as notifications about Story views from specific users and previewing messages in Direct. Facebook Plus adds customization options for Messenger, advanced analytics for Reels, and super reactions on feed and Reels posts.
WhatsApp Plus will soon begin testing storage for backing up chats and media files, as well as a Focus Schedule feature to disable or hide chats at set times.
The Basic and Premium tiers of Meta One combine these individual application features with broader access to computationally intensive AI tools, including image and video generation through Meta's Muse models, as well as built-in tools like Restyle in Instagram.
Early testing showed that more than half of subscribers to the packages used both AI and self-expression features, with tools like Restyle and voice effects in Instagram cited as key reasons for subscribing.
For businesses and content creators, Meta One integrates professional tools and AI directly into the applications their audience already uses. New features include an enhanced profile displaying websites, locations, and customer reviews, a prominent subscription button in Reels, and automatic subscription invitations for users interacting with content. Businesses also gain extended access to Meta Business Agent for 24/7 customer query support.
Meta announced plans to add further features, including Edits Plus, which will provide additional cloud storage for syncing projects across devices and allow for more active use of the upcoming Edits assistant for analyzing Instagram insights and generating content ideas.
Meta One plans are now available globally. Individual plan costs start from 5.99 dirhams per month, individual packages from 22.99 dirhams per month, and creator and business packages from 46.99 dirhams per month. Specific prices include: Instagram Plus for 7.99 dirhams; WhatsApp Plus for 5.99 dirhams; Facebook Plus for 7.99 dirhams. Individual packages start from Core at 22.99 dirhams and Premium at 76.99 dirhams. Business and creator packages start from Essential at 46.99 dirhams, Advanced at 119 dirhams, and Expert at 359 dirhams.