Klipdrift conducted the campaign 'Same Same but Klippies,' inviting rugby fans to upload photos to determine which Springbok player they most resemble using facial recognition technology.
Following the tour 'Springboks-All Blacks Rugby's Greatest Rivalry 2026,' the results of this selection process, which differs from traditional player selections, were revealed. Over the period since June, Klipdrift Same-Same Scanner registered more than 38,500 scans, demonstrating the involvement of South Africans in this initiative.
The campaign revealed several notable trends. The highest number of matches (1,885 fans) was recorded with Neeltjie Fourie. Lud de Jager came in second with 1,577 matches, and Vilko Lou was third with 1,469 matches.
Geographically, South Africa accounted for 95% of all scans, surpassing the UK. Gauteng demonstrated the highest activity among regions, providing almost half of all scans, as did the Western Cape.
This data confirms a previously made conclusion that there is a kind of 'second Springbok team' in South Africa, consisting exclusively of ordinary fans. The scanning process continued to reveal striking similarities, sparking discussions and friendly debates across the country.
Donne Wolf, Head of Marketing at Spirits, noted the incredible enthusiasm of South Africans for the campaign. He emphasized that what started as a lighthearted rugby celebration turned into something more, showing the deep connection people have with the Springboks.
Wolf added that regardless of whether a person matched a forward, defender, or winger, the excitement remained the same. Friends competed against each other, families compared results, and social media filled up with comparisons to the national team players, reminding everyone that supporting the Springboks is a feeling of belonging to something bigger.
As a result of the campaign, a national 'Bok Look-alike Squad' was formed, consisting of fans whose features are most similar to those of the national team members. Thus, it became clear that South Africans do not just support the Springboks, but in many cases, they look very much like them.



