For previous generations, a promotion at work meant not only an increase in position but also taking on greater responsibility as part of career growth. Trust from a manager and increasing duties were often perceived as an achievement. However, Generation Z has changed this paradigm.
Although Gen-Z members strive to work hard and receive recognition for their efforts, they do not consider it mandatory to accept increasing workload and pressure along with advancement. Simply put, Gen-Z is afraid not of the work itself, but of excessive pressure and constantly increasing responsibility.
Since this generation demonstrates better performance by working voluntarily and on their own terms, the large responsibilities associated with a promotion cause them stress even before receiving that position. China is an example of this phenomenon, where many young employees refuse promotions, calling it 'Conscious Unbossing'.
These workers believe that a promotion entails an increase in duties, working hours, and pressure. Therefore, they prioritize work-life balance, personal growth, and higher salary over moving up the career ladder. On social media, people share scenarios on how to politely decline a promotion, which means consciously lagging behind the race for managerial or leadership positions.
A study conducted by Robert Walters in 2025 showed that 54% of Gen-Z specialists stated they do not want to become managers in their careers. Furthermore, 71% prefer to develop their skills and advance in their careers rather than manage other people. The study also found that 65% of Gen-Z members find middle management more stressful and less rewarding. Nevertheless, 89% of employers still believe that middle managers are necessary for any company. This data clearly shows that for Gen-Z, career growth is not just about becoming a boss; they also value low pressure, freedom, and a good work-life balance alongside a good income.
Prioritizing Work-Life Balance
Gen-Z wants to work but is not ready to completely immerse themselves in work, forgetting themselves as was customary in the past. This generation puts work-life balance at the forefront. They are willing to work, but they are not willing to jeopardize their mental health and well-being for work.
For Gen-Z, success is defined not only by a high position or title. Many employees of this generation wonder: if a promotion entails more work, responsibility for managing a team, and constant availability, will the offered salary and convenience be worth it? If not, why should they take on such a role?
Refusing Work is Also a Career Choice
This trend is not simply an attempt to avoid work. It reflects a change in views on careers. Gen-Z wants to decide for themselves what kind of work, what level of pressure, and what level of responsibility they are willing to accept at each stage of life. While for older generations a promotion was considered a step towards success, for Gen-Z, mental health, flexible workspace, and work-life balance have become equally important. Thus, the question is no longer just 'when will the next promotion be?', but 'do I really need to take on this role?'—in Gen-Z language, this sounds like: 'Should I really take on this role?'