The 'Ghosting' Phenomenon Among Generation Z: Causes and Psychological Impact

For previous generations, a promotion at work meant not only an increase in position but also taking on greater responsibility as part of career growth. Trust from a manager and increasing duties were often perceived as an achievement. However, Generation Z has changed this paradigm.

Although Gen-Z members strive to work hard and receive recognition for their efforts, they do not consider it mandatory to accept increasing workload and pressure along with advancement. Simply put, Gen-Z is afraid not of the work itself, but of excessive pressure and constantly increasing responsibility.

Since this generation demonstrates better performance by working voluntarily and on their own terms, the large responsibilities associated with a promotion cause them stress even before receiving that position. China is an example of this phenomenon, where many young employees refuse promotions, calling it 'Conscious Unbossing'.

These workers believe that a promotion entails an increase in duties, working hours, and pressure. Therefore, they prioritize work-life balance, personal growth, and higher salary over moving up the career ladder. On social media, people share scenarios on how to politely decline a promotion, which means consciously lagging behind the race for managerial or leadership positions.

A study conducted by Robert Walters in 2025 showed that 54% of Gen-Z specialists stated they do not want to become managers in their careers. Furthermore, 71% prefer to develop their skills and advance in their careers rather than manage other people. The study also found that 65% of Gen-Z members find middle management more stressful and less rewarding. Nevertheless, 89% of employers still believe that middle managers are necessary for any company. This data clearly shows that for Gen-Z, career growth is not just about becoming a boss; they also value low pressure, freedom, and a good work-life balance alongside a good income.

Prioritizing Work-Life Balance

Gen-Z wants to work but is not ready to completely immerse themselves in work, forgetting themselves as was customary in the past. This generation puts work-life balance at the forefront. They are willing to work, but they are not willing to jeopardize their mental health and well-being for work.

For Gen-Z, success is defined not only by a high position or title. Many employees of this generation wonder: if a promotion entails more work, responsibility for managing a team, and constant availability, will the offered salary and convenience be worth it? If not, why should they take on such a role?

Refusing Work is Also a Career Choice

This trend is not simply an attempt to avoid work. It reflects a change in views on careers. Gen-Z wants to decide for themselves what kind of work, what level of pressure, and what level of responsibility they are willing to accept at each stage of life. While for older generations a promotion was considered a step towards success, for Gen-Z, mental health, flexible workspace, and work-life balance have become equally important. Thus, the question is no longer just 'when will the next promotion be?', but 'do I really need to take on this role?'—in Gen-Z language, this sounds like: 'Should I really take on this role?'

Previously, therapy was considered a topic reserved for private conversations, personal crises, or serious mental health issues. However, an entire generation is changing this perception today. Generation Z discusses therapy more openly than any previous generation, addressing topics such as anxiety, burnout, boundaries, self-esteem, and emotional well-being on social media, in educational institutions, and even in workplaces.

A notable aspect of this shift is not just the increase in young people seeking help, but that they are contributing to the normalization of conversations about mental health. For many members of Generation Z, therapy is no longer seen as a last resort; instead, it is increasingly viewed as a tool for increasing self-awareness, personal growth, and emotional resilience.

Studies and mental health experts note that Generation Z is more likely to openly discuss their mental state and seek professional support compared to previous generations. This generation has come of age during a period of rapid technological change, economic uncertainty, global crises, and constant digital connectivity.

Social media provides opportunities for connection but simultaneously subjects young people to pressure from comparison, unrealistic expectations, and a continuous stream of information. Many specialists point to these factors as the cause of rising anxiety and stress levels among young adults. Unlike older generations, Generation Z spends most of its life in an online environment where achievements, lifestyles, and opinions are constantly displayed.

One of the biggest differences between Generation Z and older generations is their view on therapy. Instead of waiting until problems become overwhelming, many young people view therapy as a proactive step to maintain emotional well-being. For Generation Z, therapy is often equated with physical exercise or healthy eating—a way to improve overall quality of life.

Many seek professional help not only for mental health issues but also for personal development, learning communication skills, stress management, and self-discovery. Social media has played a significant role in changing attitudes toward therapy. Influencers, content creators, celebrities, and mental health professionals regularly share experiences and educational material related to emotional well-being.

As discussions about anxiety, depression, burnout, and coping strategies become more visible, seeking help seems less frightening. Young people see others openly talking about therapy, which helps reduce the stigma that was often associated with mental healthcare in previous generations.

Generation Z places great emphasis on understanding emotions and improving self-awareness. Many are interested in learning about healthy relationships, boundaries, communication skills, and personal growth. This generation is often more willing to question traditional notions of success, productivity, and emotional expression. Rather than ignoring stress or emotional difficulties, they look for tools that help them cope effectively with challenges.

Previous generations often grew up in environments where discussing mental health was not encouraged. Emotional problems were sometimes dismissed as weakness or considered something that should remain private. Generation Z is helping to change this narrative background.

Open conversations about therapy are becoming more common among friends, classmates, and colleagues. These cultural changes encourage more people to seek support without fear of judgment. The growth of online therapy platforms, mental health apps, and virtual consultations has simplified access to professional help. Young people can now connect with therapists from home, making mental healthcare more convenient than ever.

Digital mental health services have removed many traditional barriers, including the need for travel, scheduling difficulties, and limited local access to specialists. This increased accessibility has contributed to the growing acceptance of therapy among the younger generation.

Perhaps the most significant change is that therapy is no longer viewed exclusively as a reaction to severe mental health problems. Many members of Generation Z use therapy for better self-understanding, navigating life transitions, improving relationships, and building resilience. This broader view of therapy reflects a growing recognition that mental health exists on a spectrum. Seeking support is increasingly seen as a sign of self-awareness, not a sign of weakness.

Generation Z talks about therapy more than ever because it is redefining what mental healthcare means. Growing up in a complex, rapidly changing world, they have made emotional well-being a priority, and social media, increased awareness, and improved access to care have helped reduce stigma. By embracing therapy as a tool for growth, rather than just a crisis solution, Generation Z is transforming the conversation about mental health. Their openness contributes to shaping a culture where seeking help is seen not as a weakness, but as an important step toward a healthier and more balanced life.