The Mazza Fest Festival was held for the second time this year, and the organizers managed to elevate it to a new level. The event was partnered with the mobile operator Mobiuz.
Yangi O'zbekiston Park hosted guests from September 11 to 13. Every day from four in the afternoon until ten in the evening, the atmosphere of celebration reigned here: music played, the aroma of dishes from numerous food courts spread, and crowds gathered near the main stage to visit photo zones.
The festival program featured Artik & Asti as headliners on September 11, Fly Project on September 12, and 'Gradusy' on September 13. In addition to these artists, dozens of other performers and bands were presented on the territory, as well as DJ sets and illusionist performances. Photo zones, contests, and partner venues added a festive autumn mood to the event.
The Mobiuz brand zone operated throughout all three days. Booths with brochures were set up there, and games and contests were held where branded merchandise, promo codes for various services, and prizes were given away to lucky participants. Visitors actively interacted with the zone by participating in activities before heading to the stage or food courts.
In the MobiMusic zone, participants could test their knowledge of music by gathering in groups, discussing, and identifying tracks from the first notes. Nearby was the MobiCinema zone with the 'Guess the Movie' game, where merchandise and promo codes were raffled off, and the ability to remember movie scenes and titles was tested.
For Mobiuz, such festivals are an effective way to have direct contact with subscribers, bypassing the need to use applications or call centers. Instead of simply talking about their services, the company allowed people to experience them directly on site, for example, between songs or during a snack. Judging by the events at Yangi O'zbekiston Park, this format proved successful.