It is not necessary to wait for the perfect moment to start a business. A prime example is Sivangi Sharma, who launched her business while pregnant in her third month. Two years later, 28-year-old Sivangi Sharma became the founder of WinQ Cosmetics—an Indian cosmetic brand that exceeded a net revenue of ₹30 million in just its first year of operation.
Sivangi decided to enter the makeup and beauty industry because she personally loved the field and was knowledgeable about it. However, she understood that enthusiasm alone was not enough to turn a hobby into a successful business. Before starting, she thoroughly studied the Indian beauty market to understand consumer preferences and needs. Furthermore, she identified which high-quality cosmetic products were difficult to find for sale.
Initially, Sivangi's business stemmed from her personal interest in makeup. She began seriously considering her own venture but did not rush. Instead, she deeply researched the industry. Her experience working with international cosmetic brands helped her better understand product composition, texture, and overall user experience.
Sivangi noticed that many Indian consumers wanted to use international cosmetic products, but they were often too expensive and not always widely available. To solve this problem, she created WinQ Cosmetics. The main goal of the brand is to offer high-quality cosmetic products that meet customer needs while remaining affordable.
Sivangi's research was not limited to major cities; she also studied demand among residents of second and third-tier cities. She found that people in these areas were also interested in modern and attractive cosmetic products that met high quality standards, had good ingredients, and were inexpensive. For Sivangi, this was not just about creating another cosmetic brand, but an opportunity to provide customers with a worthy alternative with an international level of experience.
Sivangi's entrepreneurial journey began even before she entered the beauty industry. Before launching WinQ Cosmetics, she hosted the podcast 'T with She' and assisted her mother with the clothing brand Ramajik. These two experiences allowed her to understand people and connect with them. She learned to grasp the tastes of listeners and customers, as well as mastering the art of building good relationships with people. When she transitioned into the beauty sector, she possessed not only an interest in makeup but also practical experience in customer interaction, which helped her understand the business aspects related to consumer needs and relationships.
Regardless of age, starting a business is not easy, but Sivangi made this decision at a very specific time. When she decided to found the company, she was pregnant. In such a situation, many might have postponed the decision to start a business, but Sivangi did not. Instead, she focused on serious deliberation about the launch, conducted research, and asked questions to understand how to translate her idea into a business plan.
WinQ Cosmetics surpassed the ₹30 million sales mark in its first year of existence. This represented a significant initial success for the new cosmetic brand. This success was linked to the preliminary research conducted by Sivangi before the launch, as well as her deep understanding of market sentiment and offering products that matched those expectations.
Sivangi's vision for WinQ Cosmetics extends beyond large cities. She aims to create high-quality cosmetic products that are accessible at a reasonable price. Her primary objective is to develop good and economical cosmetic items, taking into account the characteristics of Indian customers and their various skin tones.
