Time Out Market of London to open in historic building at Piccadilly Circus in 2028
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Viagem e Turismo
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Time Out Market of London to open in historic building at Piccadilly Circus in 2028

The first Time Out Market of London will be located in a historic and listed building in the bustling Piccadilly Circus, in the heart of the West End. The opening of this new space is scheduled for 2028.

This building, originally constructed in 1925 to house the British watch brand Swan & Edgar, was later used by the well-known Tower Records. Time Out London was conceived to serve as a global showcase for the network, also representing a symbolic return to the roots of Time Out magazine, which was founded in the English capital in 1968.

In addition to offering the best local cuisine, the market will feature a diverse schedule of cultural events and live performances. The inauguration is planned to coincide with the magazine's sixtieth anniversary, taking place in the first half of 2028, although the exact date has not yet been announced.

The project is part of a larger revitalization plan for the 10 Piccadilly complex, carried out in collaboration with The Crown Estate. It is estimated that the new Time Out Market could generate approximately 130 new jobs in the area.

Project Details

The development also incorporates a strong focus on sustainability, aiming to reduce food waste, source products from local suppliers, and optimize energy consumption during its construction.

The space will occupy three floors of the building and will have a direct view of Piccadilly Circus. Over 2,450 square meters will be made available to accommodate 15 gastronomic establishments, whose selection will be made by Time Out's local editors, ensuring that there are no chains or franchises present.

The concept of Time Out Market consists of a gastronomic and cultural meeting point created by Time Out magazine, bringing together chefs, bars, and restaurants from the host city, following a rigorous editorial curation process. These markets function as an exhibition of the gastronomic and cultural identity elements of the cities where they are located.

The pioneering Time Out Market was launched in Lisbon in 2014. Following the success of this initiative, the magazine has been expanding its markets internationally. Currently, there are 13 operational units in Lisbon, Porto, New York, Chicago, Boston, Montreal, Barcelona, Budapest, Dubai, Bahrain, Cape Town, and Osaka.

In addition to the London market, future openings are planned in New Delhi, Abu Dhabi, Riyadh, Prague, and São Paulo.

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Time Out Market will open in Conjunto Nacional, an iconic building in São Paulo, in 2027
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Time Out Market will open in Conjunto Nacional, an iconic building in São Paulo, in 2027

Time Out Market, a gastronomic center concept established in Lisbon in 2014, will debut in Latin America at the prestigious Conjunto Nacional, an architectural landmark located in the center of Avenida Paulista.

Scheduled to open in the first quarter of 2027, the operation will occupy a 3,250 m² area on the ground floor of the building, revitalizing a space that has been vacant for a decade. This initiative is led by Time Out Market Brazil, under the management of executive Benjamin Ramalho, and was realized through a strategic partnership with Nomad.

Conjunto Nacional, originally conceived in the 1950s by David Libeskind, was a pioneer in the mixed-use model, integrating residential, commercial, and office functions, while also promoting interaction with urban life. The renovation of the site is being supervised by the firm Levisky Arquitetos Estratégia Urbana, preserving original structural elements, such as concrete pillars and beams, visible as part of São Paulo's architectural heritage.

The São Paulo unit will feature a global novelty: it will be the first Time Out Market to have its kitchens located in the middle of the main hall. This layout arrangement allows the entire glazed perimeter to be open to the public, ensuring abundant natural light and privileged views of the tree canopies of Alameda Santos, the movement of Rua Augusta, and the dynamism of Avenida Paulista.

The interior design was meticulously planned to generate diverse atmospheres, simulating the feeling of walking through the city itself, inspired by the urban design around Praça da República. In addition to traditional communal tables, the area will offer more private spaces, lounges, corporate sectors, and areas suitable for contemplation.

With an estimated capacity for approximately 750 people, the market will host 19 gastronomic kiosks (ranging from 13 m² to 37 m²), three bars, a studio kitchen, and a multifunctional area designated for events, workshops, fairs, and chef collaborations.

In São Paulo, the curation of restaurants and new talents is managed by a panel of specialists, led by Mauricio Schuartz, who acts as food producer and curator, alongside the Time Out team and other industry professionals. The goal is to concentrate the culinary diversity of the capital into one roof, bringing together establishments ranging from renowned venues to emerging figures in the local scene, offering options that span from authentic Brazilian cuisine to Italian, Japanese, Arab, and other traditions.

After more than ten years in Lisbon, Time Out Market transformed the concept of a food court by combining the curation of journalists and food critics. Currently, the network is present in major cities such as New York, Dubai, Lisbon, Porto, Barcelona, Montreal, Osaka, and Cape Town.

The choice of Avenida Paulista, a corridor through which more than 1.5 million people pass daily, reinforces the space's intention to establish itself as an accessible and essential meeting point for both São Paulo residents and visitors to the largest South American metropolis.

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