Uzbekistan and Pakistan are strengthening their partnership in the field of tourism, which was made possible by the launch of direct air connections between Tashkent and Karachi.
Representatives from the tourism industries of both countries held a B2B meeting in Tashkent to discuss new destinations and tourism products.
This event was part of a familiarization trip, or FAM Trip, organized by Centrum Air in honor of the opening of the Tashkent–Karachi direct route. The trip took place from September 10 to 12, 2026, and gathered ten representatives of the Karachi tourism industry in Uzbekistan.
The delegation visited Tashkent and Samarkand, where participants studied historical and cultural attractions, as well as examined the tourism potential and modern infrastructure of these cities. The program also included meetings with Uzbek tour operators.
Participants discussed opportunities for developing and promoting new tourist routes for travelers from Pakistan. At the B2B meeting, Uzbekistan's tourism offerings and existing products were presented. The sides also discussed the promotion of historical and cultural routes covering Samarkand, Bukhara, Khiva, and Tashkent, as well as Silk Road routes, and the development of gastronomic, ecological, and pilgrimage tourism.



