For those who follow the major League of Legends tournaments, it is common to know the athletes who compete in the main national and international events. However, many of these players have gone through a less visible phase: the grassroots championships.
Starting this Saturday, the 12th, one of these championships will be viewable through Olhar Digital. The CELOL Series A, which constitutes the main division of Liga GG's League of Legends, is starting a new season, bringing together teams and players dedicated to consolidating their space in the competitive scene.
An important novelty this season is that matches broadcast during the weekends can be watched simultaneously on the Olhar Digital channel on YouTube. For members already engaged with Liga GG, this represents a new showcase for the stories, teams, and players of the competition. For newcomers, it is a chance to discover an aspect of League of Legends that usually does not appear on the big stages.
CELOL is part of the scene known as Tier 3, or T3, functioning as one of the entry points for those aspiring to a professional career in League of Legends. It is at this level that players who are not yet in the main leagues find structured competitions to gain experience, improve teamwork, and fundamentally demonstrate their potential.
In previous weeks, the relevance of this environment was discussed. For example, Gustavo “Kog” Melgaço participated in Liga GG championships before ascending to the Challenging Circuit, a higher-level competition in the Brazilian ecosystem. Thus, following the grassroots allows identifying talents before they become widely known.
There is a noticeable difference in watching an athlete who has already reached the peak and, at the same time, discovering someone in the process of building a career. In CELOL, there are competitors seeking exactly this opportunity: to win titles, attract the attention of larger organizations, and prove their readiness to advance. Although not everyone reaches the upper divisions, this unpredictability is what makes the grassroots so attractive.
For enthusiasts of competitive League of Legends, this is the time to follow new playstyles, teams, and names. And for those who have never seen a competitive LoL match, there is no need to master all the details immediately; just like in any sport, getting to know the players, the rivalries, and deciding who to support is part of the experience.
Although CELOL maintains its broadcasts on Liga GG's official channels, the Saturday and Sunday matchups will now be shown in parallel on Olhar Digital's YouTube. This collaboration exposes the grassroots scene to a potentially much larger audience, giving visibility to developing players.
In addition to broadcasts, throughout the season, Olhar Digital will provide results, highlights, and narratives arising within the competition, as the intention is to document a player's trajectory from the beginning, and not just when they reach the top.
The season begins this Saturday, September 12th, at 5 PM, with the match between emBRAZA! Esports and Smoke Tram Esports. Following that, Invictus Team will face Shark Bite Furious Gaming White, and Smoke Tram Ascension will compete against LOS Academy. Three other games will occur outside the broadcast: Marere E-Sports versus Galozeus Center, Neon Esports against NKZ Vorax, and Sphere against Shark Bite Furious Gaming Black.
On Sunday, the 13th, the round continues from 5 PM, starting with Smoke Tram Ascension against Marere E-Sports. Subsequently, Galozeus Center will face Smoke Tram Esports, and Shark Bite Furious Gaming Black will duel against NKZ Vorax. The matches Neon Esports versus LOS Academy, emBRAZA! Esports versus Shark Bite Furious Gaming White, and Sphere versus Invictus Team will complete the round off-broadcast.
Starting this weekend, there are two ways to follow CELOL matches. Those who are already part of the community can continue watching on Liga GG's official channels, both on YouTube and Twitch. The addition is that the Saturday and Sunday broadcasts will also be accessible on Olhar Digital's YouTube channel.
For those who have never watched a grassroots championship, an invitation is extended: choose a team, get to know some players, and watch a series of games. It is possible that the next big name competing in League of Legends championships is playing in front of the viewer this weekend.