Volkswagen offers discounts of up to R$ 19,200 on the Tera 2026 before the 2027 line launch
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Volkswagen offers discounts of up to R$ 19,200 on the Tera 2026 before the 2027 line launch

Volkswagen is holding a sale on the Tera 2026 model, offering discounts that can reach R$ 19,200, which corresponds to approximately 13% of the original price, aiming to clear inventory before the arrival of the 2027 line, expected in October.

The highest trim version, the High 1.0 turbo flex 170 TSI, will receive the largest reduction, dropping from R$ 146,190 to R$ 126,990. At the other end of the line, the Tera MPI, equipped with a 1.0 naturally aspirated engine and a five-speed manual transmission, had its price reduced from R$ 107,190 to R$ 99,990. This decrease of R$ 7,200 places the entry-level version at the same price point it had when the SUV was launched in May 2025. Furthermore, the promotional campaign also covers the Polo Track, with prices starting from R$ 86,990.

These promotions are valid until September 30th or while stocks last, with final values depending on the region, model, and chosen version. Many conditions require the delivery of a used or pre-owned vehicle as part of the trade-in, in addition to financing through the manufacturer's bank, with term options between 36 and 48 months. It is important to note that the disclosed prices do not include additional costs such as fees, installment amounts, or the total effective cost.

The commercial interest in this model is due to its market stage; with just over one year of sales, the Tera registered 61,921 registrations until August and holds the second position among compact SUVs, a position Volkswagen seeks to maintain against the entry of the Jeep Avenger into the national market.

The 2027 line was presented on Saturday (5) during the Rock in Rio event and will be available in the Comfort and High versions. Both new versions will come equipped with the 1.0 turbo flex 200 TSI engine and an eight-speed automatic transmission, replacing the current six-speed system. This new engine, adapted from the T-Cross, generates 116 hp using gasoline and 128 hp with ethanol, producing 20.4 kgfm at 2,000 rpm.

Compared to the current configuration, the 170 TSI engine produces 109 hp with gasoline and 116 hp with ethanol, generating 16.8 kgfm. This represents an increase of 12 hp in ethanol and 7 hp in gasoline, along with an increase of 3.6 kgfm in torque. To support this reinforcement, the Tera 200 TSI will start using four-wheel disc brakes, as currently only the rear axle uses drums. The only external aesthetic change will be the inclusion of the '200 TSI' badge on the trunk lid.

Currently, the Tera can accelerate from 0 to 100 km/h in 11.7 seconds with ethanol and reach a top speed of 184 km/h. Volkswagen has not yet released information on the performance, fuel consumption, or prices of the 2027 line. With 128 hp, the SUV exceeds the limit of 115.6 hp established by the new Green IPI regulation, which provides for an extra rate of 0.75 percentage points, which may put pressure on the prices of the Comfort and High versions.

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Average car price in Brazil falls by 4.7% in one year; specific segments register significant variations
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Average car price in Brazil falls by 4.7% in one year; specific segments register significant variations

The average cost of vehicles sold in Brazil decreased by 4.7% over the last twelve months, covering both new and used cars. This data was compiled by Tabela Auto B3, a survey conducted by Trillia, which is B3's artificial intelligence and data arm, and reflects the actual value paid during the transaction, not just the list price.

In a monthly analysis, a reduction of 1.2% was observed in new vehicles and 1.0% in semi-new and used vehicles when comparing June to July. This downward trend has been maintained for several months and does not manifest uniformly across all body types.

In the zero-kilometer segment, compact pickup trucks showed the greatest depreciation over the one-year period, with a drop of 9.4%. Crossovers followed, with a devaluation of 5.3%, and SUVs registered a 4.4% decrease. On the other hand, mid-size pickup trucks had the lowest devaluation, at only 1.3%, as did hatchbacks, with 3.4%, and intermediate or car-derived pickups, with 4.3%.

In the used vehicle market, the scenario reversed. SUVs led the losses, falling by 8.2%, ahead of compact pickup trucks and crossovers, both with 7.6% devaluation. The models that suffered the least devaluation were hatchbacks, with 1.2%, followed by intermediate pickup trucks, with 2.1%, and sedans, with 2.6%.

In recent weeks, manufacturers have reduced the prices of new cars by up to R$ 55 thousand, including newly launched models. Experts consulted by Quatro Rodas attribute this movement to two main factors: intensified price competition due to the massive entry of Chinese brands and the risk-free pricing tactic, where the manufacturer offers discounts on pre-sales and extends this condition later due to uncertainty about product acceptance.

This price readjustment in the new sector directly influences the used market. When a zero-kilometer vehicle becomes more affordable, its corresponding semi-new loses its value reference and needs to adjust to maintain competitiveness.

Despite the price drop, the credit market remains active. In July, 674,735 vehicles were financed, representing the highest volume recorded for that month since 2008 and a 5.6% increase compared to July 2025, according to Trillia data. Cumulatively from January to July, the total reached 4.452 million operations, which constitutes a 10% year-on-year growth.

However, the average contract term increased from 45 to 47 months in one year, which helps maintain demand even amid high interest rates. Nevertheless, not all indicators point to the same conclusion. IBV Auto, an index maintained by BV bank that monitors the prices of light used vehicle listings, registered a 6.10% increase over 12 months up to July, although at a decelerating pace. This methodological difference occurs because B3 evaluates the value paid in financed transactions, while the BV index uses the values requested in retail.

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