Saudi Arabia is considering merging EA and Savvy to create a gaming industry giant
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Saudi Arabia is considering merging EA and Savvy to create a gaming industry giant

The Saudi Arabian Public Investment Fund (PIF) is examining the possibility of reorganizing its gaming investments, which could merge Electronic Arts (EA) and Savvy Games Group into a single company. This information was reported by Bloomberg.

There is no final decision at this time. According to the report, any steps in this direction must follow the completion of the acquisition of Moonton, the company behind the game Mobile Legends: Bang Bang. This deal is estimated to be worth approximately $6 billion USD.

If this operation materializes, it would result in one of the largest conglomerates in the industry, combining EA's franchises for PC and consoles with a particularly strong presence in the mobile market.

Savvy Games Group is under the control of PIF and has recently made several major acquisitions in the industry. In 2023, the company acquired Scopely, developer of Monopoly Go, for $4.9 billion USD. Two years later, Scopely bought Niantic's gaming assets for $3.5 billion USD, including titles such as Pokémon Go, Monster Hunter Now, and Pikmin Bloom.

Moonton could be the next potential target. The proposed $6 billion acquisition would add Mobile Legends: Bang Bang, one of the world's leading competitive mobile games, to the company's portfolio.

In parallel, a consortium led by PIF acquired Electronic Arts for $55 billion in 2025, taking the publisher off the stock exchange. EA owns franchises such as EA Sports FC, Madden NFL, The Sims, and Apex Legends.

The potential reorganization could place these operations under a more integrated structure. One of the main motivations cited in the article is that EA has a smaller presence in the mobile gaming sector compared to its significant influence on consoles and PCs.

While the publisher possesses some of the most valuable traditional market assets, Scopely and Moonton would bring consolidated mobile operations to the group. Scopely owns Monopoly Go, and its division formed from Niantic's assets controls games based on major intellectual properties. Moonton would add the massive Mobile Legends community.

Thus, the merger would not be limited to simply combining different companies under one name; it could create a portfolio capable of competing simultaneously on PC, consoles, mobile devices, and in eSports.

Saudi Arabia's presence in the industry is not limited to gaming. Savvy also controls ESL FACEIT Group, a company responsible for major competitions and eSports platforms. Furthermore, the group invested $1 billion in Embracer Group in 2022.

The possible restructuring is also occurring against a backdrop of administrative changes. According to Bloomberg, Brian Ward, CEO of Savvy Games Group, will leave the company's leadership. However, the creation of this 'supergroup' remains in the evaluation stage. The first step is completing negotiations regarding Moonton.

If the plan is implemented after this, PIF will be able to consolidate under one structure companies responsible for some of the planet's biggest franchises—from EA Sports FC and The Sims to Pokémon Go, Monopoly Go, and Mobile Legends—further increasing Saudi Arabia's influence in the global video game industry. The article about the possible merger of EA and Savvy first appeared in Olhar Digital.

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