The Springboks and All Blacks will receive an additional approximately $8 million (equivalent to R129.5 million) if the decisive series match is held in the United States, compared to what they would earn if the game took place in South Africa.
This financial bonus has turned the confrontation in Baltimore at M&T Bank Stadium into a landmark experiment for international rugby and could potentially serve as a model for hosting major sporting events in the profitable American market.
The fourth and final match of the series, dubbed the 'Money Game,' is expected to be fully attended by approximately 70,000 spectators, with an average ticket price of about $200 (R3,200), at the home arena of the NFL's Baltimore Ravens.
South Africa leads the series 2-1 after three intense matches and will defend its advantage against the All Blacks in what is one of the biggest rugby events ever held in the United States.
Financial Goal for Both Federations
However, for both sports federations, the match in Baltimore is significant not only for determining the series winner but also for achieving financial goals. The head of the executive council of the South African Rugby Union, Rian Oberholzer, stated that 'this game has always been linked to finding an option that would allow us to achieve maximum financial benefit.'
He added that it is crucial for SA Rugby to work on financial stability, and to do this, they need to expand the brand beyond South Africa.
World Rugby Executive Director Alan Gilpin asserts that the economic performance of the match held on Saturday proves that finances are not a barrier to taking major rugby matches abroad. Gilpin told the British newspaper Daily Telegraph that 'from an economics point of view, the day's match (South Africa versus New Zealand) is like a Six Nations match.'
He noted that 'the return on investment is no longer a barrier, so if there is a desire to host some of these major matches in the US in the future, we can do it.'
Gilpin suggested that Saturday's match could become a regular event leading up to the 2031 Rugby World Cup, which the United States will host, and also raised the possibility of holding a Six Nations match across the Atlantic. One example he believes could be commercially successful is the meeting between Italy and Ireland in Boston or New York, where both countries have large diasporas.
Lack of Home Crowd Support
The Baltimore experiment takes place as rugby seeks to strengthen its position in the world's largest sports market. The United States will host the men's Rugby World Cup in 2031, and the women's tournament in 2033.
The All Blacks have previously participated in several one-off matches in the US, including a memorable encounter with Ireland in Chicago at Soldier Field in 2016. The Springboks have made only three trips to the US since 1981, the last being in Washington in 2018 when they played Wales.
However, Saturday's match is different because it is the first time a match in the US has been part of a full series between two global rugby giants. Although the commercial stakes may be unprecedented, neither team believes that playing on neutral territory will affect the outcome. Springboks coach Rassie Erasmus stated that 'neutral ground still accounts for 70 to 100 meters.'
He added that the only significant difference will be the lack of fan support for both teams. Thus, on Saturday, a financial experiment and a rugby match will take place simultaneously: the Springboks defend their series lead, the All Blacks fight to level the rivalry, and both federations test what revenue the biggest rugby events can bring to American soil.



