The digital payment platform Super.money, owned by Flipkart, is beginning to implement artificial intelligence agents capable of independently purchasing goods and acquiring gold. The company is betting that this technology will help it stand out among larger competitors.
CEO Prakash Sikaria told Bloomberg that the fintech company has started launching consumer agents and plans to cover its entire client base within the next two months. Super.money, which has about 20 million active monthly users, is starting agent purchases on the Flipkart platform and allows customers to buy gold when prices drop to a level they have set.
In the future, Super.money intends to expand the use of agents for online purchases outside of Flipkart. These AI assistants are expected to be able to pay bills and manage investments, giving users the ability to delegate transactions. This step is part of a strategy aimed at accelerating product innovation through agents to increase revenue.
Sikaria noted that since the country is very price-sensitive, the company believes that value or price-oriented agents will be successful. He specified that these agents are essentially payment agents created in partnership with sellers.
Initially, access to these agents will be free for customers, but as their usage grows, the company plans to monetize them through subscription services. Super.money plans to allocate about 20% of its engineering expenses this year to the development and scaling of consumer agents. Sikaria predicts that in three to four years, after fine-tuning the model, 30%–40% of the organization's revenue may come from agent use cases.
The Super.money app, launched in 2024, provides various financial services, including credit cards, loans, and deposits. It competes in India's crowded fintech market with players like Google Pay from Alphabet Inc. and Paytm, which jointly offer transactions through the local Unified Payments Interface (UPI).