Instagram has implemented a feature that allows users to incorporate photos and videos they have been tagged in directly into their main profile grid. Previously, this content was restricted to a dedicated tagging section, separate from the posts displayed on the main profile.
This update can be advantageous in various situations, such as when wanting to highlight an image from a trip, party, or event published by a third party, without needing to repost it. Furthermore, the feature is useful in contexts of collaboration between content creators or in campaigns promoted by brands.
There are multiple ways to transfer a tagged post to the main grid. The user can perform this action through the notification received via direct message (DM) upon being tagged, using the three-dot menu located in the upper corner of the post, or by accessing the profile's tagging tab directly.
On the tagged posts tab itself, it is possible to press and hold on the post to find and select the 'Add to grid' option. After executing this procedure, the post becomes part of the set of content visible on the profile.
Instagram clarifies that the visibility of the material remains dependent on privacy settings. Thus, adding a post to one's own grid does not guarantee that it will be seen by everyone; this still depends on the settings of the original account that published the content.
It is important to note that the publication remains the property of the originating account. By adding it to the grid, a duplicate of the post is not created, nor is its location on the original author's profile altered. If the user decides to undo the inclusion, they can remove the post from the grid at any time, but the content will remain accessible in the tagging tab, provided the original conditions are maintained.
By default, posts inserted into the grid are presented in reverse chronological order. However, the platform offers the option to manually reorder the items on the profile, allowing the user to define the position of the tagged post in the grid, regardless of its publication date.
The ability to reorganize the grid was made available by the platform in June. This new feature expands the level of control over content that was originally posted by other accounts.
Beyond personal uses, Instagram highlights creator collaborations as a benefit of this novelty. A creator can promote a post they were tagged in on their own profile without having to recreate the content. The tool is also valuable in advertising actions involving multiple creators, as a single post can be highlighted on the profiles of all participants without requiring each one to create a new post.
