The fast food delivery platform Swish has successfully raised $24 million in a funding round. The round was led by Bertelsmann India Investments, with participation from existing investors Accel, Bain Capital Ventures, and Hara Global.
The company plans to use the funds to expand its supply chain infrastructure and kitchen network. Swish was founded in 2024 by individuals such as Aniket Shah, Ujjwal Sukheja, and Saran S. Currently, the service operates in cities including Bangalore, Gurgaon, Noida, Delhi, and Ghaziabad.
Swish creates a vertically integrated network of high-density neighborhood kitchens. These kitchens prepare fresh food and deliver it within a radius of about one kilometer. By controlling the process from the kitchen to technology and customer experience, Swish aims to simultaneously optimize speed, quality, and cost.
According to the company, the monthly order volume has tripled since March of this year, and the service now processes over one million orders monthly. The startup claims that its neighborhood kitchen model can handle thousands of orders daily, with an average preparation time of less than four minutes.
The platform's menu has expanded to include over 250 Stock Keeping Units (SKUs) across more than 20 product categories. The company notes that demand for lunch and dinner has surpassed demand for snacks, while late-night cravings are a key driver of demand growth.
Aniket Shah, co-founder and CEO of Swish, stated that the foodservice market is valued at $100 billion, yet online food delivery currently accounts for less than 10% of this market. He added that although the average Indian consumer consumes food 90–100 times a month, they order online only 4 times. 'Getting fresh, delicious food at the best price in 10 minutes is an incredibly pleasant experience, and our goal is to make this possible for 100 million consumers and capture a significant share of this $100 billion market.'
Pankaj Makkar, Managing Director of Bertelsmann India Investments, emphasized that everyday food is the most underserved category in India's consumption. He noted that previously, no one could simultaneously ensure freshness, affordability, and convenience. 'Aniket, Ujjwal, Saran, and the team have built the kitchens, logistics, and technology to achieve exactly that. This is another category-defining investment from our side.'