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According to the fifth edition of the Thought Leaders 100 ranking, prepared by Horse Consulting, Volkswagen was classified as the most influential automaker in Latin America. The company achieved fourth place among the hundred most influential companies in the region, representing a significant advance of 41 positions compared to the survey conducted in 2025.

The study uses Big Data and Artificial Intelligence to assess the presence and positioning of executives and companies in the Latin American corporate landscape. Volkswagen accumulated 4,647 points in the Eminence Score, an indicator that evaluates elements such as digital engagement, event participation, relationship with the business ecosystem, and media visibility, without directly measuring sales or market share.

Transformation Strategy and Investments

This recognition coincides with a period of major operational transformation for Volkswagen in Latin America. The company announced a total investment of US$ 3.7 billion in the region until 2028, resources that will be applied to improving technologies, products, and strengthening local activities. This plan includes the launch of 21 new models in Latin American markets.

Among the products planned in this strategy is the Volkswagen Tera, an SUV developed in Brazil that will also be directed to other Latin American markets. Furthermore, the brand plans to introduce the regionally developed Tukan pickup and a new version of the Amarok in 2027. Electrification will also gain prominence, as starting in 2027, all vehicles manufactured by Volkswagen in Latin America will have at least one electrified option.

Commercial Performance and Executive Leadership

Parallel to the strategy, Volkswagen registered notable commercial growth. In the first half of 2026, the automaker sold 281,865 vehicles in South America, representing an increase of 10.6% compared to the same period in 2025. Brazil contributed 224,945 units, a growth of 21%, while the other Latin American markets showed an approximate advance of 14%.

Alexander Seitz, who holds the position of Executive Chairman of Volkswagen for Latin America, started in the 13th position in the ranking of most influential CEOs in the region, accumulating 2,905 points. He ranked second among automotive industry executives and reached seventh place in the C-Level Networking category.

Analysis Methodology

To arrive at these results, the 2026 edition analyzed an extensive volume of data, including over 800,000 journalistic articles, 120,000 publications on LinkedIn and X platforms, and more than 350,000 social media interactions. Events, associations, and business chambers were also taken into account, in addition to sponsorships and lectures held in more than 15 countries in Latin America.

In Brazil, a portion of R$ 16 billion out of the R$ 20 billion allocated by Volkswagen to South America until 2028 is concentrated. This national initiative foresees the introduction of 17 new vehicles, eight of which have already been launched, such as T-Cross, Amarok, Nivus, Nivus GTS, Tera, Golf GTI, Jetta GLI, and Taos.

The iPhone 17e with 256 GB storage is available with a 32% discount, sold for R$ 3,949 via Pix when applying the promotional code MAGALU350 at Magazine Luiza. It is important to note that this coupon can only be used through the store's application.

This smartphone was launched in March 2026 with an original price of R$ 5,799 and maintains the proposal of offering a lower cost than the more sophisticated models in the iPhone line.

One of the strong points of this affordable model is the 3-nanometer Apple A19 processor, which also equips the standard iPhone 17 version, but with one less GPU core. The chip comes with 8 GB of RAM, ensuring stable performance for running applications simultaneously without slowing down.

The screen, classified as Super Retina XDR, measures 6.1 inches and uses OLED technology, displaying vibrant and accurate colors, with a peak brightness reaching 1,200 nits. Although not extremely high, the display has an anti-reflective treatment. Furthermore, Ceramic Shield 2 offers superior protection against impacts and drops compared to the previous Ceramic Shield.

In terms of photography, the iPhone 17e omits the ultrawide and telephoto lenses. It features a single 48 MP rear camera, which includes optical image stabilization (OIS) and an ƒ/1.6 lens aperture, allowing it to capture detailed and high-quality images. For videos, the device supports recording in 4K at 60 frames per second.

According to Apple information, the 4,005 mAh battery provides autonomy for up to 26 hours of video playback and allows charging to 50% in just 30 minutes. Additionally, the iPhone 17e supports MagSafe charging, a feature not present in the previous generation.

Finally, the IP68 certification guarantees resistance against dust and water penetration at depths of up to 6 meters. Thus, for consumers who want an iPhone but are willing to give up certain functionalities in exchange for a lower price, the iPhone 17e is on sale for R$ 3,949 via Pix, using the MAGALU350 coupon exclusive to the Magalu app.

Apple announced on Wednesday, the 9th, a new line of iPhones that establishes three new price benchmarks in the Brazilian market. Based on the maximum value of each model, the iPhone Duo, the iPhone 18 Pro Max, and the iPhone 18 Pro take the top three spots among the most expensive devices ever sold by the company in the country.

The standout model is the iPhone Duo, Apple's first foldable, which reaches a value of R$ 30,999 in its 2 TB storage configuration. This price is R$ 9,000 higher than the maximum value of the iPhone 18 Pro Max and R$ 10,000 higher than the iPhone 18 Pro.

The iPhone Duo will be available in Brazil in four storage capacities. The entry version, with 256 GB, will cost R$ 21,999 and would already be the most expensive iPhone in history, if there were no higher capacity models. The other options are: 512 GB for R$ 23,499 and 1 TB for R$ 26,499. The maximum 2 TB configuration costs R$ 30,999. Pre-sales in Brazil start on October 16th at 9 am, with availability in stores starting October 23rd.

With the arrival of the Duo, even its most affordable version matches the maximum price of the iPhone 18 Pro Max, while the other specifications exceed the cost of the traditional models of this new generation.

Although it was expected that Apple's foldable would occupy this position due to its innovative nature, the other models also present high values.

In second place in the price ranking is the iPhone 18 Pro Max, reaching R$ 21,999 in the 2 TB storage version. This model also has versions with 256 GB, 512 GB, and 1 TB.

The iPhone 18 Pro reaches R$ 20,999 in the 2 TB version. In Brazil, it starts at R$ 12,499, while the 18 Pro Max has an initial price of R$ 13,999.

Previously, the highest official price for an iPhone in Brazil was the iPhone 17 Pro Max 2 TB, which cost R$ 18,499. Thus, the three new models surpass this old record when considering the most expensive configuration of each device.

The difference is even more noticeable in the case of the Duo, as R$ 30,999 represents an increase of R$ 12,500 compared to the previous price limit for the iPhone in the country.

In the United States, the three new models also surpass Apple's old price record. Previously, the title of the most expensive iPhone belonged to the iPhone 17 Pro Max 2 TB, sold for US$ 1,999. In the current generation, the iPhone 18 Pro reaches US$ 2,399, the iPhone 18 Pro Max reaches US$ 2,499, and the iPhone Duo reaches US$ 3,199, all in the 2 TB versions.